Google’s buying binge

July 2, 2010

GOOGLE/One small acquisition a month, Google chief Eric Schmidt projected last fall when announcing the internet giant was back on the hunt for privately owned firms after a short recession-induced break from buying.

“There may be larger acquisitions, but they really are unpredictable,” he told Reuters at the time.

Google has mostly stuck to its plan and even made of few of those riskier big buys. Since Schmidt’s revelations, the Web search giant has scooped up everything from small start-ups to much-larger industry rivals such as mobile advertising firm AdMob, a $750 million acquisition that many thought would land Google in an antitrust court battle. Indeed, the company has outpaced itself, buying more than just one firm a month in a few instances.

Schmidt and Co show no signs of letting up soon. On Thursday, Google announced plans to buy one of the Web’s largest providers of airline travel software, ITA, for $700 million, once again raising the specter of antitrust activity.

Below is a round-up of Google’s recent acquisitions. Financial details are noted where available:

Global IP Solutions, completed June 28
Amount: $68 million
Why Google bought Global IP Solutions

Invite Media, completed June 2
Amount: $81 million
Google’s final price tag for invite media: $81 million

AdMob, completed May 27
Amount: $750 million
Google gets U.S. antitrust OK on AdMob buy

Simplify Media, completed May 21
Google buys Simplify Media to power music syncing for iTunes competitor

Bump Technologies, completed May 2
Google buys Bump Technologies, maker of 3-D desktop software

LabPixies, completed April 28
Amount: $25 million
Google acquires Israeli gadget provider LabPixies

Agnilux, completed April 21
Google buys stealthy startup Agnilux

Plink,  completed April 12
Visual search company Plink acquired by Google

Episodic, completed April 2
Google buys Episodic

DocVerse, completed March 5
Amount: $25 million
Google targets Microsoft with DocVerse deal, completed March 1
Amount: $5 million
Google acquires photo-editing site

Aardvark (formerly Mechanical Zoo), completed February 11
Amount: $50 million
Google acquires Aardvark for $50 million

AppJet, completed December 4
Amount: $10 million
Google buys EtherPad maker for Google Wave

Gizmo5 Technologies, completed November 12
Amount: $30 million
Google puts voice on steroids with Gizmo5

ReCAPTCHA, completed September 16
Google acquires reCAPTCHA

(Photo: Eric Schmidt, chairman and CEO of Google, speaks at a news conference at Google’s headquarters in Santa Clara, California, October 27, 2009. REUTERS/Kimberly White)

One comment so far | RSS Comments RSS

Seeing as Google is buying so much… I think they should own me too! go

Posted by MahaliaW | Report as abusive

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