What I have seen over the past 2-4 years, after the stock lost so much value, was a SMART set of tactics to reign in costs. Some examples at the store level include: Eliminating bakery samples, increasing conventional produce, offering a greater variety of competitively priced grocery items, educating consumers that the “Whole Paycheck” expression is inaccurate, increasing prepared food options and seating, and of course opening stores in highly trafficked and high spend areas such as multiple locations in Manhattan.

When I go to Whole Foods Market in Washington State, the Parking Lots are always, always busy. This was not always the case. Congratulations to WFM for continuing their mission and not deviating on their values. Unlike regular grocery stores, I feel good every time I enter Whole Foods Market. Traditional grocery stores certainly provides an important purpose, but Whole Foods Market provides an experience on top of the same purpose. Cheers to Whole Foods Market for providing a consistent and valued experience every time I walk through the doors.