Chrysler’s got $4 billion in emergency aid from the U.S. government and has said it will seek another $3 billion in government loans. And yesterday it agreed to form an alliance with Italy’s Fiat as it looks for the road out of the woods.
(The Fiat deal fine print reportedly makes it conditional on Chrysler’s getting that extra U.S. loan.)
But the troubled auto maker is not letting its economic ails keep it from going to the movies.
Chrysler plans to help underwrite the fourth installment of the “Terminator” movie series, “Terminator Salvation,” where it will place its vehicles in cameo roles. The film is scheduled for release later this year. Financial terms of the sponsorship deal were not disclosed.
“This spring, Terminator 4 comes out and we will be one of the sponsors,” Chrysler director of media Susan Thomson said in a presentation at the Automotive News World Congress. “We have a following with the Terminator movies and we are going to continue with that.”