DealZone

First day pop doesn’t guarantee longer term success

digitalglobeThursday’s IPO by satellite image maker DigitalGlobe was the fifth in row to surge in its first day of trading, rising 13 percent in another sign of the IPO market turning around. But a first day pop does not necessarily guarantee long-term success.

Just take a look at the other IPOs this year, with their respective first day pops:

- Mead Johnson, 10 percent (Feb. 11) (pediatrics nutrition)
- Changyou.com, 25 percent (April 2) (online video games)
- Bridgepoint Education Inc, 5.7 percent (April 15) (online college operator)
- Rosetta Stone, 40 percent (April 16) (language training software)

Bridgepoint is now trading below its offer price of $10.50, which was below the estimate range in the first place.

Rosetta Stone, which wowed the markets last month with the best first day performance in a year, forecast a loss earlier this week and its shares are now 31.5 percent down from their all-time high hit last week.

from Entrepreneurial:

Learning from Rosetta Stone

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After its blockbuster debut on the New York Stock Exchange, language software maker Rosetta Stone is poised to teach more than just new languages -- it may also serve as a model for start-ups looking to go public in the midst of a recession.

In an interview with peHUB, Phil Clough of Rosetta Stone investor ABS Capital shared his thoughts on what made the company such a draw. The IPO earned ABS more than 6 times its initial investment.

What did Rosetta do right? For starters, it offered what ABS managing general partner Phil Clough calls "substance".  Its online business business model was attractive, and its content and size gave it clout amid a crowded education sector.

Rosetta Stone IPO shows it pays to leave ‘em wanting more

What a difference a day makes.

A day after college operator Bridgepoint Education Inc had to settle for a shrunken IPO, language instruction company Rosetta Stone actually priced its $112.5 million IPO above its estimate price on Wednesday, and has followed that up by rising 42 percent in its inaugural trading day Thursday. But that “pop” might be a deliberate marketing decision, rather than a major mispricing of the deal.

Much of Rosetta’s success may have had to with the small size of float– 6.25 million shares– which led analyst Ben Holmes of Morningnotes.com to say the IPO had “built it in demand.”

And any company hopes to price its deal to get a first day “pop” to reward investors for their risk-taking. IPO Boutique‘s Scott Sweet said that Rosetta Stone’s enormous first day pop — if it holds, it will be the largest since Intrepid Potash‘s 58 percent starting jump nearly a year ago — will ingratiate investors and make raising additional money through a follow on easier. (Rosetta Stone CEO Tom Adams told Reuters on Thursday the company had no plans now to raise more money.)

Disappointing Bridgepoint IPO brings glimmer of hope to VCs

Putting cold water on the idea that the IPO market was beginning to move past its doldrums, at least for fast growing companies, Bridgepoint Education‘s IPO priced 30 percent below expectations Tuesday night, going for $10.50 per share, a far cry from the $14-$16 range the college operator had hoped for.

Bridgepoint broke a short-lived two-IPO streak that saw Mead Johnson Nutrition Co and Changyou.com price at the top of their ranges and soar in their market debuts. And that was despite Bridgepoint’s enviable 150 percent revenue growth in 2008.

Still, Bridgepoint’s IPO brought some hope to venture capitalists, who have had to contend with a 90 percent drop in VC-backed IPOs in 2008, and are looking for an exit for their portfolio companies. Owned primarily by Warburg Pincus, Bridgepoint is the first venture-capital backed IPO since web hosting company Rackspace Hosting’s $187.5 million IPO in August 2008, according to Thomson Reuters.

Après le Changyou IPO, le déluge?

umbrella2Well maybe not yet, but it was a good week for IPOs, with hopeful signs the market is beginning to awaken from its long slumber.

Thursday’s IPO by Chinese video games maker Changyou.com had a first day “pop” of 25 percent, the strongest debut in a year, making it the third IPO in a row, after Mead Johnson in February and Grand Canyon in November, to do well.

Two more companies, language instruction provider Rosetta Stone and Bridgepoint Education, apparently buoyed by all the advance buzz around Changyou, scheduled their IPOs for pricing in two weeks.