When we launched our ‘The Good, the Bad and the Ugly’ (GBU) feedback pages we wanted to come clean about the mistakes you spotted (we know we’re not perfect) and, in the interests of balance, also share some of the plaudits that came our way (we’re only human).

lt launched in the spring of 1997 as an attachment sent to editorial managers, but quickly spread to journalists, sales people, and others who asked to be on the mailing list. It later became a weekly fixture on the internal website for journalists, and then the Daily Briefing — the internal site for all Reuters staff. Two years ago, the bold and controversial decision was made to actually let the PUBLIC see it, and we unveiled it on reuters.com.

Over the years, many of our most controversial incidents, including some in which we had to withdraw stories, were first uncovered by reader feedback. It is also fair to say that while most reader feedback dwells on the negative, perhaps because that’s just human nature, some comments have been very complimentary. This is especially true of comments on our photos.

Since we first launched GBU on the open Web, the world has changed. There’s been an explosion in blogging and readers have been looking for greater transparency and ways to have their say on matters of fact, tone and accuracy in news content.

That’s why we’re turning The Good, the Bad and the Ugly into a blog. It will still cover the same ground. But rather than appear once a week it will be updated as soon and often as possible by editor Robert Basler.

And, because we do want to encourage readers to join the conversation,the blog means we’ll not always have the last word — readers will be able to comment on the comments from Bob and our team of specialist editors and correspondents. No reader comments will go directly onto the blog; all will be moderated by reuters.com editors.

If things turn really ugly, we’ll hand over to the ‘Reuters Editors’ blog — where our most senior news executives deal with editorial policy issues (among other things).

I hope you like the changes and carry on letting us know what you like and what you don’t.

Mark Jones is Reuters Global Community Editor