Reuters Editors
Our editors & readers talk
Content, convergence and creativity
The following speech was given at the Association of Online Publishers conference in London on October 7. Chris Cramer is Reuters Global Editor, Multimedia.
In the spirit of a real debate I’d like to talk today about some trends in the so-called traditional media.
But I can see you sitting out there and thinking: “Here we have a traditional mainstream media guy.” And I’m happy to own up to 40 years or so working for mainstream companies:
The BBC for 26 years – always in news.
CNN for 11 years – always in news and channel management.
And now at Reuters — this time head of multimedia in a business which primarily serves the financial professional.
All three organizations have a lot of history. Reuters has been around since 1851. So a career in pretty traditional news organizations, though in the case of all three they have each managed to reinvent themselves several times down the years to stay ahead of the competition.

very well written piece…found it on facebook on a journalist friends page
…i totally agree with what has been written and agree with the comment “We think the future of successful journalism is to produce information, intelligent information that matters to people and has context”….i so wish this is followed by media …