Dean Wright is Global Editor, Ethics, Innovation and News Standards. Any opinions are his own.

A little girl in my family got a typewriter for Christmas.

Not a laptop. Nothing with a screen. A typewriter. The old-fashioned manual kind with a smeary ribbon and keys that stick.

Typewriters had pretty much gone the way of dodo birds, car tail fins and cigar-chomping editors who yell “Stop the Presses” quite some years before my granddaughter was born. But it was the typewriter used by the school-age, aspiring journalist in the movie “Kit Kittredge: An American Girl” that captivated her.

Or maybe it was the way the typewriter was used. In the movie, a tween-ish girl, played winningly by Abigail Breslin (”Little Miss Sunshine“), does old-fashioned journalism and writes stories that help right a wrong in Depression-era Cincinnati. Kit may be young, but in a challenging environment she keeps her wits—and a strong sense of ethics—about her.

In today’s rapidly realigning media landscape, typewriters have long since given way to laptops, BlackBerries, camera phones, video phones and Twitter. But here at Thomson Reuters, and in the media as a whole, the need for a strong sense of ethics has never been more necessary.

Not all Hollywood depictions of our profession are that inspiring to would-be journalists — mainly because of the way some on-screen reporters behave.

Take “Ace in the Hole,” Billy Wilder’s 1951 tale of a reporter (Kirk Douglas) who cynically prolongs and manipulates coverage of a man trapped in a cave in the hope of returning to the big time. Douglas’s Chuck Tatum is as cynical as Kit is idealistic.

“I can handle big news and little news,” he tells an editor. “And if there’s no news, I’ll go out and bite a dog.” Later, referring to a sign in the newsroom that reads “Tell the Truth,” Tatum acknowledges some guilt. But, “Not enough to stop me. I’m on my way back to the top, and if it takes a deal with a crooked sheriff, that’s alright with me! And if I have to fancy it up with an Indian curse and a broken hearted wife for Leo, then that’s alright too!”

In both movies, the journalists use typewriters. It’s what they do with them that makes the difference. And today, it’s what we do with our hardware—the journalism we produce—that makes the difference.

At Thomson Reuters, there are five Trust Principles that form the bedrock on which our journalism rests. The principles, adopted by Reuters in 1941 and fully embraced by Thomson when it acquired Reuters in 2008, state that:

• Thomson Reuters shall at no time pass into the hands of any one interest, group or faction;

• Integrity, independence and freedom from bias shall at all times be fully preserved;

• Thomson Reuters shall supply unbiased and reliable news services to newspapers, news agencies, broadcasters and other media subscribers and to businesses, governments, institutions, individuals and others with whom Thomson Reuters has or may have contracts;

• Thomson Reuters shall pay due regard to the many interests which it serves in addition to those of the media; and

• No effort shall be spared to expand, develop and adapt the news and other services and products of Thomson Reuters so as to maintain its leading position in the international news and information business.

To me, at the heart of these principles are the preservation of integrity, independence and freedom from bias and the requirement that we expand, develop and adapt to maintain a leading position in news and information.

It means ethics and standards are compatible with innovation. In fact, they have to go hand in hand.

It means independent and unbiased news reporting. It also means embracing blogging, multimedia storytelling, providing knowledgeable and insightful columnists like James Saft and Bernd Debusmann; engaging with our community of users and taking advantage of the offerings of citizen journalists in You Witness. It means being ready to use technology and storytelling forms we haven’t thought of yet.

There’s a lot of room for innovation here, but there’s no room for a Chuck Tatum, who would do anything to get to the top.

In about 2020, my granddaughter will probably be using technology that hasn’t been developed yet to work on her school “newspaper,” and it almost certainly won’t be produced on paper. She won’t be using her typewriter but she will, I hope, be using what she’s learned from the journalists of this generation. It’s up to us to set the right example.

Slate’s Jack Shafer wrote about “Anonymice” and tracked use of anonymous sources in the New York Times, Washington Post and the Wall Street Journal.

Portfolio’s Zubin Jelveh then followed up with a post that included some statistics about Reuters use vs. other news organizations.

In the interest of transparency, I’m posting Reuters basic guidance on sourcing (we also have detailed guidance that expands on the points below):

Sourcing

Accuracy entails honesty in sourcing. Our reputation for that accuracy, and for freedom from bias, rests on the credibility of our sources. A Reuters journalist or camera is always the best source on a witnessed event. A named source is always preferable to an unnamed source. We should never deliberately mislead in our sourcing, quote a source saying one thing on the record and something contradictory on background, or cite sources in the plural when we have only one. Anonymous sources are the weakest sources. …

Here are some handy tips:

• Use named sources wherever possible because they are responsible for the information they provide, even though we remain liable for accuracy, balance and legal dangers. Press your sources to go on the record.
• Reuters will use unnamed sources where necessary when they provide information of market or public interest that is not available on the record. We alone are responsible for the accuracy of such information.
• When talking to sources, always make sure the ground rules are clear. Take notes and record interviews.
• Cross-check information wherever possible. Two or more sources are better than one. In assessing information from unnamed sources, weigh the source’s track record, position and motive. Use your common sense. If it sounds wrong, check further.
• Talk to sources on all sides of a deal, dispute, negotiation or conflict.
• Be honest in sourcing and in obtaining information. Give as much context and detail as you can about sources, whether named or anonymous, to authenticate information they provide. Be explicit about what you don’t know.
• Reuters will publish news from a single, anonymous source in exceptional cases, when it is credible information from a trusted source with direct knowledge of the situation. Single-source stories are subject to a special authorisation procedure.
• A source’s compact is with Reuters, not with the reporter. If asked on legitimate editorial grounds, you are expected to disclose your source to your supervisor. Protecting the confidentiality of sources, by both the reporter and supervisor, is paramount.
• When doing initiative reporting, try to disprove as well as prove your story.
• Accuracy always comes first. It’s better to be late than wrong. Before pushing the button, think how you would withstand a challenge or a denial.
• Know your sources well. Consider carefully if the person you are communicating with is an imposter. Sources can provide information by whatever means available - telephone, in person, email, instant messaging, text message. But be aware that any communication can be interfered with.
• Reuters will stand by a reporter who has followed the sourcing guidelines and the proper approval procedures.

We don’t always get it right. There are times we should have pressed harder to get a source to go on the record with his or her name; there are times when we should have spiked (thrown away) a story because the sourcing wasn’t totally up to our standards.

But I think the record of our 2,500 journalists is on balance a good one: we use anonymous sources judiciously and in the interest of getting important stories. In the end it’s what you, our readers, think that matters - you’re the ultimate arbiter of our credibility.

 (photo credit: Journalists wait outside the Lenval Hospital where U.S. actress Angelina Jolie gave birth to twins in Nice, southern France, July 13, 2008. REUTERS/Chris Serrano)

This is Day One of the new Reuters News, a news organization that is part of Thomson Reuters, the company formed when two great leaders of news and information came together.

As Editor-in-Chief, I want to assure you that the Reuters News you will see will maintain its commitment to independent, trustworthy, useful news; news that is free from bias and filled with the insight you need.

That’s the excellence that saw us recently win, among other awards, a Pulitzer Prize for spot photography and a Society of American Business Editors and Writers award for commentary.

Over the next weeks and months, we will combine the best from the old Reuters news and from Thomson Financial news; we’ll be bringing together people and services. Most of the difference will be seen immediately on our desktop products for financial professionals, but over time I’m sure you’ll see new bylines and data on our Reuters Media consumer-facing sites as well.

My commitment is for Reuters News to be the global, insightful and innovative powerhouse you want to serve your news needs in words, pictures and video. There are more than two and a half thousand professional journalists around the world backing up my words with their actions every minute of every day of the year.

David Schlesinger is Editor-in-Chief, Reuters News, Thomson Reuters