Our editors & readers talk
The following is a guest column by Chris Ahearn, President, Media at Thomson Reuters.
Last summer, I published a blog post that laid out my feelings about the link economy and its positive contribution to the evolution of the business of journalism. One year later, Reuters.com continues to encourage linking to the rich content we offer and even pulling interesting excerpts for discussion in a different forum. In exchange for that occasional use of our content, we ask others to respect the hard work our journalists put into their craft and in some cases risk their lives in doing so by offering prominent links and attribution.
We encourage bloggers and individuals to use a teaser and perhaps add their own perspective to enhance the online experience. The RSS feeds on Reuters.com are designed to make this easy to do.
Recently, we engaged in a controlled experiment with Attributor to identify websites that republish complete or near complete versions of Reuters articles and have a commercial model, without a license or agreement. In many cases those websites utilize third party ad networks to monetize their audiences. Some question why we object to websites posting full copies of our stories without a licensing agreement. The answer is simple – we believe it is neither fair nor legal nor ethical.