Prize for Kate Kelland’s “Bribe me healthy”

November 5, 2010

HEALTH-INCENTIVES/Kate Kelland, EMEA Health and Science Correspondent, has won the British Guild of Health Writers Award for Best Online Feature 2010 for her Special Report on using financial incentives to nudge people towards kicking their unhealthy habits: Special Report: In austere times can bribery be healthy?

The judges of the award, which was presented at an event in London on November 4th, praised Kate for what they said was a “fascinating” piece which was well written, thoroughly and accurately reported, informative and insightful. We couldn’t agree more.

Expectant mother Rebecca Garside blows into a carbon monoxide breath tester in a Boots store as part of the NHS Tayside “Give It Up For Baby” smoking cessation incentive scheme in Dundee, Scotland June 24, 2010.  REUTERS/David Moir

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