Reuters Investigates

Insight and investigations from our expert reporters

A peek inside our layer

January 21, 2011

We stepped into the new new Media Universe for our report on Augmented Reality, creating our own app which will alert anyone using it (iPhone or Android-phones only so far) when they are near one of the new movers and shakers of the business. It wasn’t so hard — you can see how we did it here.

But for anyone who jtarmo betterust wants an overview, here’s the contents of the layer we made and published through Hoppala (on a Firefox browser) and AR browser firm Layar. It’s our take on the movers and shakers in the AR industry, mainly linking to Twitter feeds, and Tarmo Virki is happy to learn of any updates. These entries are unadorned:

Company: Int13
What it does: mobile gaming firm ARDefender game for iPhone, bada

creator of AR.Drone plastic and foam-made helicopter controlled
by iPhone, iPad or iPod Touch

research firm sees AR as disruptive technology!/Forrester%20Research

Total Immersion
founded 1999, an AR pioneer makes AR apps for many industries
strategic alliance with Adobe!/totalimmersion

AR technology provider makes easy-to-use Layar tools  

over 1 mln users of its AR browser Samsung Galaxy S boosts
growth Intel Capital injected 10 mln euros!/Layar

Image-recognition platform maker augments images with context

navigation device vendor paid 2.9 bln eur for Tele Atlas map
unit rivals Nokia, Google!/TomTom

creator of Junaio AR browser founded 2003 clients include BMW,

location-based mobile service community-based recommendations!/Rummble

creator of Wikitude World Browser browser won Augmented Planet

Intel Capital
venture arm of top chip firm invested 10 mln eur in Layar ‘AR
next way to interact with PC’!/intelcapital

Balderton Capital
invested $15 mln in SCVNGR sees it linking brands to consumers!/balderton/

Berg Insight
wireless research firm focus on location, other services

cellphone giant to integrate AR with maps, search paid $8.1 bln
for mapmaker Navteq

Grey Area Labs
creator of Shadow Cities multiplayer role-playing game

Finland office of digital mapmaker key rivals: TomTom, Google
fully-owned by Nokia

pointing search, AR tech firm key product World Surfer app!/GeoVector

BlueRun Ventures
Nokia-initiated venture firm more than $1 bln under management
investor in Waze!/bluerunventures

Accel Partners
1983-founded venture firm owns 10% of Facebook “no killer app in
location yet”!/Accel_partners

giant of search  building own map, using also TomTom Google
Goggles visual search

makes iPhones Nov 2010 sees “new way to play”

world’s top chipmaker, mobile focus AR tech moving closer to
silicon venture arm put 10 mln eur in Layar

software giant targets mobile growth with WP7 OS 

world’s largest mobile chip firm AR developer kit Oct 2010

local search, N. America, Europe more than 4.5 mln users!/poynt

Neogence Enterprises
building Mirascape AR network!/neogence

building game layer over the world aims to links brands, social
media Google is a backer!/SCVNGR 

Sekai camera gaming, social AR app has raised $16 mln!/sekaicamera

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see