Reuters Investigates

Insight and investigations from our expert reporters

A peek inside our layer

January 21, 2011

We stepped into the new new Media Universe for our report on Augmented Reality, creating our own app which will alert anyone using it (iPhone or Android-phones only so far) when they are near one of the new movers and shakers of the business. It wasn’t so hard — you can see how we did it here.

But for anyone who jtarmo betterust wants an overview, here’s the contents of the layer we made and published through Hoppala (on a Firefox browser) and AR browser firm Layar. It’s our take on the movers and shakers in the AR industry, mainly linking to Twitter feeds, and Tarmo Virki is happy to learn of any updates. These entries are unadorned:

Company: Int13
What it does: mobile gaming firm ARDefender game for iPhone, bada
 Weblink: http://twitter.com/#!/Int13

Parrot
creator of AR.Drone plastic and foam-made helicopter controlled
by iPhone, iPad or iPod Touch
http://ardrone.parrot.com/parrot-ar-drone/usa/ar-games

Forrester
research firm sees AR as disruptive technology
http://twitter.com/#!/Forrester%20Research

Total Immersion
founded 1999, an AR pioneer makes AR apps for many industries
strategic alliance with Adobe
http://twitter.com/#!/totalimmersion

Hoppala
AR technology provider makes easy-to-use Layar tools

http://www.hoppala-agency.com/  

Layar
over 1 mln users of its AR browser Samsung Galaxy S boosts
growth Intel Capital injected 10 mln euros
http://twitter.com/#!/Layar

Koaaba
Image-recognition platform maker augments images with context
 http://www.kooaba.com/

TomTom
navigation device vendor paid 2.9 bln eur for Tele Atlas map
unit rivals Nokia, Google http://twitter.com/#!/TomTom

Metaio
creator of Junaio AR browser founded 2003 clients include BMW,
Volkswagen http://twitter.com/#!/metaioUS

Rummble
location-based mobile service community-based recommendations 
 http://twitter.com/#!/Rummble

Mobilizy
creator of Wikitude World Browser browser won Augmented Planet
prize   http://www.wikitude.org/en/

Intel Capital
venture arm of top chip firm invested 10 mln eur in Layar ‘AR
next way to interact with PC’ http://twitter.com/#!/intelcapital

Balderton Capital
invested $15 mln in SCVNGR sees it linking brands to consumers

http://twitter.com/#!/balderton/

Berg Insight
wireless research firm focus on location, other services
 http://www.berginsight.com/

Nokia
cellphone giant to integrate AR with maps, search paid $8.1 bln
for mapmaker Navteq 
http://conversations.nokia.com/tag/augmented-reality/

Grey Area Labs
creator of Shadow Cities multiplayer role-playing game
 http://www.greyarealabs.com/

Navteq
Finland office of digital mapmaker key rivals: TomTom, Google
fully-owned by Nokia http://www.navteq.com/

Geovector
pointing search, AR tech firm key product World Surfer app
 http://twitter.com/#!/GeoVector

BlueRun Ventures
Nokia-initiated venture firm more than $1 bln under management
investor in Waze http://twitter.com/#!/bluerunventures

Accel Partners
1983-founded venture firm owns 10% of Facebook “no killer app in
location yet” http://twitter.com/#!/Accel_partners

Google
giant of search  building own map, using also TomTom Google
Goggles visual search http://www.google.com/mobile/goggles/#text

Apple
makes iPhones Nov 2010 sees “new way to play”
 http://www.appleinsider.com/search.php

Intel
world’s top chipmaker, mobile focus AR tech moving closer to
silicon venture arm put 10 mln eur in Layar
http://newsroom.intel.com/community/intel_newsroom?view=blog

Microsoft
software giant targets mobile growth with WP7 OS
 
http://research.microsoft.com/en-us/projects/augmented/default.aspx 

Qualcomm
world’s largest mobile chip firm AR developer kit Oct 2010
 
http://www.qualcomm.com/products_services/augmented_reality.html

Poynt
local search, N. America, Europe more than 4.5 mln users
 http://twitter.com/#!/poynt

Neogence Enterprises
building Mirascape AR network 

http://twitter.com/#!/neogence

SCVNGR
building game layer over the world aims to links brands, social
media Google is a backer http://twitter.com/#!/SCVNGR 

Tonchidot
Sekai camera gaming, social AR app has raised $16 mln
 http://twitter.com/#!/sekaicamera

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