Comments on: Raw deal: Why Groupon might be bad for business http://blogs.reuters.com/reuters-wealth/2011/07/01/raw-deal-why-groupon-might-be-bad-for-business/ Fri, 05 Dec 2014 11:27:18 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: quiropraxia http://blogs.reuters.com/reuters-wealth/2011/07/01/raw-deal-why-groupon-might-be-bad-for-business/comment-page-1/#comment-8780 Wed, 09 Nov 2011 17:08:33 +0000 http://blogs.reuters.com/reuters-wealth/?p=16069#comment-8780 This sort of business is risk and as it’s been said there’s no loyalty involved.
I never use it, not to mention that most services or products are never the same compared to what they offer in the regular price.

Cheers / Atenciosamente;
Dr. Fabio Corsini Motta – ABQ:0486
http://www.ipquiropraxia.com.br/quiropra xia.html

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By: TheCocoaQueen http://blogs.reuters.com/reuters-wealth/2011/07/01/raw-deal-why-groupon-might-be-bad-for-business/comment-page-1/#comment-8726 Mon, 07 Nov 2011 23:00:36 +0000 http://blogs.reuters.com/reuters-wealth/?p=16069#comment-8726 If you’re going to pay for advertising anyway, find a way to structure a Groupon, Living Social, etc to fit your business. From experience, Groupon does not always allow for deals that lend to customer over-spending. Living Social is slightly more flexible, although they don’t like to put a cap on the number purchased. Bottom line is: make the experience memorable and get your Groupon/Living Social customers on your mailing list, Facebook fan page, etc and you will get repeat the repeat business that makes these deals worthwhile.

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By: bensamra http://blogs.reuters.com/reuters-wealth/2011/07/01/raw-deal-why-groupon-might-be-bad-for-business/comment-page-1/#comment-6159 Tue, 05 Jul 2011 10:01:34 +0000 http://blogs.reuters.com/reuters-wealth/?p=16069#comment-6159 Groupon generates repeat customers for Groupon. After a customer uses Groupon why stop if you can get the same products else where for a steep discount. I’d only recommend social coupons for new businesses looking to jump start there publicity. What ever you feel customer retention will be, half it! If only Groupon knew you can’t get something for nothing.

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By: TamirBerkman http://blogs.reuters.com/reuters-wealth/2011/07/01/raw-deal-why-groupon-might-be-bad-for-business/comment-page-1/#comment-6138 Mon, 04 Jul 2011 06:58:23 +0000 http://blogs.reuters.com/reuters-wealth/?p=16069#comment-6138 Simply limit the number of special packages you put on offer. This means you’re putting a cap on new leads (so everyone can get served on time) minimising your $ commitment to the coupon site and allowing yourself to test the waters and see if it works.

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By: Austin_SEO http://blogs.reuters.com/reuters-wealth/2011/07/01/raw-deal-why-groupon-might-be-bad-for-business/comment-page-1/#comment-6134 Mon, 04 Jul 2011 00:59:26 +0000 http://blogs.reuters.com/reuters-wealth/?p=16069#comment-6134 The key to making these daily deals work is proper deal structuring and engaging the customer when they arrive. The deal needs to be priced to encourage up-sell and avoid overcrowding and stock-outs.

Our Austin SEO services has several clients who have done successful Groupon and LivingSocial deals. They welcomed the new customer, asked what products and services they liked best, and got them signed up on their email list for a newsletter and future deal offers.

The cost to a business of doing Groupon or one of the other daily deals is not out of line with the cost of alternative ways to acquire new customers. The challenge is to make the most of this opportunity.

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