How Generation Y spends on luxury

July 19, 2011

Why pay attention to what the young want to buy? According to a new data analysis on spending patterns from, the demographic group known as Gen Y (born between 1977 and 1994) will outspend Baby Boomers by 2017. Right now, they account for 25 percent of the population and plunk down $200 million a year.

So what do they want? Mostly Apple products. And, notably, they despise the Trump brand. (Click on the photo at left to see a full version of the infographic, or click here.)

The big detail that brands need to pay attention to is how to reach this group electronically. Half of those surveyed receive email from a prestigious brand, 20 percent like a top brand on Facebook and 10 percent follow a top company on Twitter. The key factor that ties together this outreach is not simply fan frenzy, but rather the search for savings. People sign up for all of these social media communications to find out about discounts and special offers. Fewer than one-third purchase directly from the company’s websites, while 54 percent buy from discount or flash sale sites like Groupon and 53 percent buy from aggregator websites like

How do you stack up?

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[…] are so prevalent and accessible but at the same time they spend the most, even on luxury. In an article by Reuters’ they discuss how they’reclose to surpassing the Baby Boomers in spending and summarize […]

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