How to get a refund on your Reebok EasyTones

September 29, 2011

If you purchased a pair of Reebok shoes that promised to strengthen and tone your buttocks and legs just by wearing them, you might not be in better shape physically, but you could be in line to collect a few bucks.

Apparently you actually have to exercise to get fit. Who knew? The U.S. Federal Trade Commission Wednesday made it clear that wearing these Reeboks wouldn’t do the toning for you, so the company owes you money for suggesting they do.

The government says the Canton, Massachusetts-based apparel maker had no basis for claiming its EasyTone and RunTone shoes could help you strengthen and tighten your buttocks, calves and hamstrings up to 28 percent more than regular walking shoes. A report issued by the National Advertising Division of the Better Business Bureau earlier this year noted the study Reebok used to support its claims was rather limited in scope, with only five participants.

So, rather than fight it out with the feds, Reebok agreed to settle the charges lodged by the government. It said it would set aside $25 million to reimburse purchasers of EasyTone and RunTone sneakers and other footwear marketed with the suggestion that just wearing them would result in a physical benefit.

Consumers who purchased the shoes can go the Reebok settlement site to apply for a refund. David Vladeck, who heads the FTC’s Bureau of Consumer Protection, says it’s not clear yet how much each consumer would get in compensation.

“We want to get cash back in the hands of consumers as quickly as we can, but this process will take some time,” he says.

The final dollar amount of the refund will be based on how many of the buyers fill out the government form to get their money back.

Reebok issued a statement in response to the FTC announcement that says, in essence, that the company agreed to settle, but disagrees with the government’s position.

Reebok is not the only company to suggest so-called toning shoes can help you tighten up in certain areas. But, for now, only those who bought Reeboks are eligible for the cash back under this FTC settlement. Meanwhile, class action suits targeting other brands are moving forward. Even if those are successful, though, consumers typically only stand to get a tiny payout.

And what should disappointed shoe buyers do while they are waiting for that money? Maybe take some longer walks.


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I bought these shoes, and I love them. I didn’t expect some miracle change, but after a workout, when my muscles are sore, I can feel a difference when I wear these shoes. They force you to balance a bit, and are a great pair of shoes. I hate that greedy people are actually going to take the money when they really shouldn’t. Who really thought they were going to have a kim kardashian ass by wearing a pair of shoes, anyway? They are good shoes, and if you wear them, you should have the integrity to not apply for a refund.

Posted by danaelindsey1 | Report as abusive

i started wearing the shoes but did not like them so i gave them away

Posted by dutches | Report as abusive

I bought these shoes and they messed up my feet. The padding under my big toe feels like I am walking on bone. They hurt the arch of my feet and they hurt my back. Screw these shoes I had to stop wearing them. They are lucky I didn’t sue them for messing up my feet and am just wanting a refund on them. Which I still haven’t received or acknowledged that I submitted a form for that matter.

Posted by heyosaler | Report as abusive