Unchain my supply

April 8, 2011

What is a supply chain? I read about it every day when I edit stories. It appears to be a global network of companies that build things that go inside the things of other companies, and so on. I can imagine a hypothetical supply chain: someone makes rubber somewhere in Asia, and delivers it wholesale to a company that cuts it up into little pieces. Those little pieces become little pieces in the cog of some other product made by another company that goes inside an engine (or something) of yet another company. That company then sells the vehicle (as it were) to some other company that uses it for yet another reason.

My question: can we stop calling it the supply chain? Is there a better word or more descriptive phrase? I don’t know. I do know, however, that “supply chain” and “global supply chain” sound like literary crutches for people whose ability to produce well written articles is suffering from a chronic disability.

Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/