Strangle the growing chorus, pluck out their eyes

April 11, 2011

You often can’t get through a day of reading business news without coming across the convenient, but repulsive phrases, “a growing chorus,” and “all eyes are on,” or some variation. Usually, there is a growing chorus of support or opposition to something, and all the investors’ eyes are trained on one thing or another.

The Moron Tabernacle Choir performs Oedipus Rex, wide-eyed and in mid-crescendo.

If you find these words in your news article, delete them and find a better way to tell your reader that more people feel a certain way about something, and that some event or trend is garnering a lot of attention.

Sometimes editors ask me if I can think of a better way to say the stock phrases that pass for writing in today’s journalism. In the case of choruses and eyes, no. Why should I? If that’s all you can come up with, take a break from this rapidly shrinking journalism job market and enroll in a writing course. The world will thank you and forgive you.

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