NEW YORK (Reuters) – By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television.
These firms – mostly small, partisan and based in Washington and surrounding suburbs – have grown in sophistication since the last presidential election in 2012. A niche sector in a multi-billion election industry, they are poised to play a much bigger role in 2016 as digital ads assume more importance and change the way political money is spent on advertising. (Graphic: reut.rs/1E6Ya5E)
SAN FRANCISCO, April 13 (Reuters) – Presidential contender
Hillary Clinton tweeted, Facebooked and YouTubed her way through
the first official day of her campaign in a social media
strategy that earned her high marks among marketers.
Her tweet announcing her candidacy notched almost 90,000
retweets by the end of the day Sunday, her campaign video more
than 1 million views on YouTube, and her Facebook campaign page
almost 500,000 likes.