She’s a woman and can pick off disaffected Hillary supporters.
At 44, she offsets McCain’s age problem
She has a very strong conservative record. She’s pro-life and pro-guns. (Exhibit A to the right: an AP photo of her posing with a caribou she shot.)
But there’s another reason no one’s mentioning, at least not in polite conversation: she’s gorgeous. I mean, have you seen her photos? She’s a former beauty queen and her looks have only improved with age. Look at that bone structure!