Sunday’s NYT piece about life settlements — selling a life insurance policy to a third party, who collects on it when you die — sparked much conversation in the blogosphere. Felix helpfully points out that there’s actually not much news in the story as the market is still minuscule. Still, this is a financial innovation worth discussing in its earlier stages, while there’s still time for legislators/regulators to kill it. It really is a terrible idea, one that will benefit no one besides those running Wall Street’s securitization machine.

But don’t take my word for it. Take David Merkel’s. David (FSA, CFA) is an actuary who spent 17 years working in the insurance industry, and five years outside analyzing it. For the last two years, he has been the Chief Economist and Director of Research for Finacorp Securities. He is the founder and writer of the The Aleph Blog, where he discusses financial, economic and insurance topics.

I sent him a quick e-mail asking for his thoughts. His response is worth quoting in full. I’ve included a few notes to help readers follow along.

I’ve been critical in the past about life settlements business, but in some ways it is back to the future.  Back in the mid-19th century there were often no cash values for life insurance policies.  If you terminated, you got nothing.  It was possible to sell your policy and get something, but because of the doctrine of insurable interest eventually that market was abolished.

[Reader note: in a nutshell, the doctrine of insurable interest is that you can't insure another person's property, someone else's car, house or life, for example. The moral hazard is obvious, and highly problematic: If you insure property that isn't yours, you have an incentive to destroy that property in order to get paid out on the insurance policy.]

It was abolished because it was gambling, and that it created an incentive for the third party to murder the insured. But Elizur Wright campaigned successfully for cash or nonforfeiture values.

That made life a little better for life insurance consumers, who would get something back on surrender, but not usually as much they could get through a sale to a third party, and not nearly the expected present value of the claim, less the unamortized value of the policy acquisition cost.  Nonetheless, the market stayed stable until the 1990s, until the life settlements business came along.  The doctrine of insurable interest had been weakened by the courts, which I think is bad on public policy grounds.  Third parties should not be allowed to gamble on the lives of others.

Now, the life settlements providers might say, “We aren’t gambling.  We have the law of large numbers behind us, and we are able to do advanced analyses of the health of insureds that insurance companies can’t legally do.  Besides, we offer some insureds, the sick ones, a better deal than they would receive from the insurance companies were they to surrender.  Why complain?”

If they are acting like insurance companies with the law of large nambers, let them be regulated as insurance companies.  Let their purchase practices be regulated as well.  Yes, they offer better deals to sick insureds, but the insureds are giving away a potentially more valuable future claim….It’s a free market, but insureds are not capable of estimating the fair value of a complex insurance claim, and many get cheated.

As to the securitization — [note: packaging multiple life settlements into securities to be sold to investors] — that’s not a problem.  Securitization is a tool, and ratings are a tool.  Only fools and regulators trust ratings implicitly.  Only the credulous buy certificates of a securitization without significant due diligence.  This is a game for big boys, and if you are not a big boy, don’t play.  If you are a big boy, do your due diligence.

Insurance regulations exist because of a philosophy of big companies knowing more than little people.  The same should apply to life settlements and insureds for the same reason.

One last note, if life settlements become widespread, life premiums will rise to reflect the loss of profitabilty, and life reinsurance premiums will rise as well.  There’s no free lunch.

This last point is crucial. The investors who want to get in on life settlements will argue that policy-holders get more cash by selling to them as opposed to surrendering the policy to the insurance company for its cash value. That’s true today, but only because life settlements are a small fraction of the market. If they become widespread, insurance companies will have to charge more for their policies up front.

By the way, one indicator that investors see lots of profits in life settlements is how much they’re willing to pay to advertise in Google search results. For keywords that are relevant to “life settlement,” investors are bidding $15-$20 per click. Even if you assume a high conversion rate of 1% — i.e. 1 out of every 100 folks who click on an investor’s Google ad end up selling their insurance policy — that means these guys are willing to pay up to $2,000 per deal. Compare to e-commerce sites that often can’t pay more than a nickel per click and still be profitable.

Update: Merkel fills in some gaps over on Aleph.