The theme of this year’s Davos meeting — ‘Shared Norms for the New Reality’ — has led to much debate about what this actually means.

In the video clip below, World Economic Forum founder Klaus Schwab tells Reuters Insider TV what these “new realities” are and says that the last ten years have seen a complete change in the global geopolitical structure and he hopes we are now living in a ”post-crisis” era.

The Davos meeting organisers have made a huge push into social media this year. From interviews on Facebook to geo-location services using Foursquare, it’s an impressive use of social media tools to bring the closed-shop that is the WEF to the masses.

In the video clip below, Reuters correspondent and Davos veteran Ben Hirschler shares his thoughts on the impact this will have on this year’s WEF.

With only a week to go until kick-off, the organisers of the 41st World Economic Forum (WEF) annual meeting in Davos-Klosters, Switzerland, have just announced the programme based around this year’s theme: ‘Shared Norms for the New Reality’.

So who will be in the snowy Alpine resort of Davos to discuss this ‘new reality’ and, we hope, lead the way in putting forward solutions to the most pressing global risks of the day?

Among the most commonly asked questions during the annual World Economic Forum meeting in Davos (along with ‘which famous people have you seen?’ and ‘is it still snowing?’), is this: ‘will it actually achieve anything?’

It’s a divisive issue, and one that comes up every year. Here’s a link to a video of Reuters’ Chrystia Freeland and Felix Salmon discussing the merits of Davos. As you’ll see, they don’t agree with each other.

One the eve of the general election, our exclusive Twitter analysis of political sentiment shows that while the latest opinion polls point to a late rally by Gordon Brown’s Labour Party, users of the micro-blogging site still favour Nick Clegg’s Liberal Democrats over the other two main parties.

US market research firm Crimson Hexagon (on behalf of Reuters.co.uk) has been archiving all tweets on British politics since March 22 and analysing them for positive and negative sentiment. All parties have had their ups and downs, most notably in the aftermath of the first leaders’ debate (which led to a spike in support for the LibDems and the hashtag #iagreewithnick trending on Twitter) and Gordon Brown’s “bigot” gaffe in Rochdale,which gave us the highest percentage of negative tweets for any party during the campaign.

The snap polls say Tory leader David Cameron was the victor of last night’s final leaders’ debate, but what did users of micro-blogging site Twitter make of the three main prime ministerial candidates?

Analysis of political tweets by research firm Crimson Hexagon for Reuters.co.uk shows a spike in positive LibDem tweets, up to 22 percent from 14 percent the previous day. Pro-Labour sentiment fell four points to 8 percent, while pro-Tory tweets improved only slightly from 3 percent to 4 percent, despite the widely-held view that Cameron out-performed his two rivals last night.

We’re still waiting to find out if Gordon Brown’s gaffe in Rochdale yesterday (if you missed it, he called a 66-year-old, lifelong Labour voter a “bigoted woman”) does serious damage to his party’s performance in the opinion polls. What is certain is that it was the first serious blunder of the election campaign and the shockwaves were immediately visible on micro-blogging site Twitter.

Throughout the election run-in U.S. research firm Crimson Hexagon has been conducting exlusive research for Reuters.co.uk — archiving all UK political tweets and analysing them for positive and negative sentiment. The three main parties have each experienced ups and downs throughout the campaign. Not surprisingly, we saw a spike in positive Liberal Democrat tweets  following Nick Clegg’s impressive performance during the first leaders’ debate, while positive sentiment towards David Cameron’s Conservatives has dwindled since we started analysing tweets on March 22.

There was no undisputed winner, according to the snap polls which followed the second leaders’ debate in Bristol last night. The instant polls were split on who had won, with three saying LibDem leader Nick Clegg was the victor and another two placing the Conservatives’ David Cameron in first place.

“The three main party leaders were unable to land a knockout punch on their rivals,” said Reuters correspondent Peter Griffiths, reporting from Bristol yesterday.

Our exclusive analysis of  political sentiment expressed on Twitter.com shows a surge in pro-LibDem tweets since Nick Clegg’s successful performance in the leaders’ debate on Thursday evening — mirroring the huge swing towards the party in the opinion polls.

U.S. marketing firm Crimson Hexagon is archiving all political tweets throughout the election for Reuters.co.uk and analysing them for positive and negative sentiment. The latest statistics show a dramatic spike in positive LibDem sentiment, sparked by Clegg’s universally praised performance during the televised debate, the first of its kind in British politics.

History was made last night with Britain’s first televised political leaders’ debate, which was seen as an opportunity for Labour’s Gordon Brown, The Conservatives’ David Cameron and the Liberal Democrats’ Nick Clegg to stamp their authority on an election campaign that has so far failed to generate much excitement.

Outsider Clegg was judged the clear winner by almost every snap poll followinged the ITV broadcast. Today a ComRes/ITV opinion poll of over 4,000 people who watched the programme has the Tories on 36 percent, LibDems on 35 percent and Labour on 24 percent — a 14 percent jump for Clegg’s  party.