London, United Kingdom
By Russell Boyce
Sometimes the best ideas are also the simplest ones, especially when you have the support of the world’s biggest news agency behind you.
Inspired by the energy generated by a Wider Image workshop with our photographers in South America, I wanted to work on a global story about the Brazil 2014 World Cup. So many superlatives are used to describe it: the world’s greatest show, the most watched tournament, the biggest sporting event.