Ruth Simpson is professor in management at Brunel Business School in West London and founding member of the Centre for Research in Emotion Work and Employment Studies. The opinions expressed are her own. Thomson Reuters is hosting a live blog for the 100th anniversary of International Women’s Day on March 8, 2011.
Are we in a post-feminist era or are conventional images of masculinity and femininity re-surfacing in society? I argue that rather than gender disadvantage being a thing of the past, as captured in understandings of post-feminism, gender is becoming more entrenched. In fact post-feminism itself – the belief that sexism is over – has allowed renewed disadvantage to emerge.