Jennifer's Feed
Feb 27, 2015

FT to change the way it charges for digital news

By Jennifer Saba

(Reuters) – The Financial Times is changing the way it charges readers for digital access, shaking up the metered model it pioneered almost eight years ago, its chief executive officer said.

The newspaper, which is owned by Britain’s Pearson Plc, is rolling out a one-month trial service for $1, 1 euro or 1 pound that allows total digital access to the FT. After the trial, readers must pay for a full subscription if they want further access.

Feb 24, 2015

Facebook counts 2 million active advertisers, mostly small businesses

By Jennifer Saba

(Reuters) – Facebook Inc said on Tuesday that its active advertisers rose to 2 million, a 33 percent increase from the 1.5 million it had in July 2014.

The vast majority of the advertisers, defined as those that have placed an ad on the social media platform in the last 30 days, represent small- and medium-sized business owners.

Feb 12, 2015

News organizations back safety guidelines for freelance journalists

NEW YORK Feb 12 (Reuters) – More than two dozen news
organizations and advocacy groups have agreed to back
international safety standards for freelancers in the wake of
kidnappings and killings of journalists around the world.

The document calls for news organizations that employ full
time staffers and freelance journalists “to actively join in a
shared commitment to safety and a new spirit of collegiality and
concern.”

Feb 11, 2015

Thomson Reuters Corp sees revenue growth in 2015

NEW YORK (Reuters) – Thomson Reuters Corp on Wednesday forecast revenue to grow in 2015 after sales of financial products outpaced cancellations for the first time in six years in 2014.

The news and information company, which released fourth quarter earnings and revenue results below analyst expectations, made its projections factoring out currency changes or acquisitions.

Feb 3, 2015

Facebook, Twitter lock horns in post-Super Bowl battle of the statistics

SAN FRANCISCO (Reuters) – Facebook Inc (FB.O: Quote, Profile, Research) and Twitter Inc (TWTR.N: Quote, Profile, Research) released a barrage of data, special “heat” maps and slick animations on Monday to claim the title of most-popular social network for spectators watching the Super Bowl, but a winner was difficult to pick.

Facebook, the world’s largest social network, boasted that 65 million people chimed in on its service about the match that saw the New England Patriots edge the Seattle Seahawks 28-24, up 30 percent from the year earlier. Facebook even rolled out a new metric: The “people per minute” who joined in during the game’s most intense moments.

Feb 2, 2015

Coke, Budweiser win as Super Bowl ad battle gets serious

LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Budweiser
capitalized on cuteness with the return of a puppy and Coca-Cola
stood out with an anti-bullying message as many brands
stirred emotions rather than going for laughs during the annual
high-stakes battle of Super Bowl commercials.

Companies paid up to a record $4.5 million for 30 seconds
during the championship game on Comcast Corp’s NBC
network seen by an estimated 100 million-plus viewers, the
year’s biggest television audience. The New England Patriots
defeated the Seattle Seahawks.

Feb 2, 2015

Budweiser, Snickers win in high-stakes Super Bowl ad battle

LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Snickers generated
laughs with a nostalgic nod to “The Brady Bunch” and Budweiser
capitalized on cuteness with the return of a puppy as
advertisers risked big bucks to stand out in the hard-fought
battle to win buzz for their Super Bowl commercials.

Brands paid up to a record $4.5 million for 30 seconds
during the championship game between the New England Patriots
and Seattle Seahawks on Comcast Corp’s NBC network.

Jan 29, 2015

Viacom to launch video streaming service for Nickelodeon

By Arathy S Nair and Jennifer Saba

(Reuters) – Viacom Inc is jumping on the direct-to-consumer bandwagon with plans to introduce an online video streaming product for its children’s cable network Nickelodeon, the company’s chief executive said on Thursday.

Viacom CEO Philippe Dauman did not offer much detail including pricing about the subscription offering, but said more information will be revealed next month.

Jan 28, 2015

Facebook to sell real-time Super Bowl ads, taking on Twitter

By Jennifer Saba and Alexei Oreskovic

(Reuters) – This Super Bowl Facebook is taking a page from Twitter’s playbook, for the first time during a football championship selling ads that target people based on what they are talking about in real time.

These include video ads that will play automatically on Facebook’s newsfeed, triggered by key words that members mention in their posts as they watch the American football game on Feb. 1.

Jan 20, 2015

Paris mayor threatens to sue Fox News, faces uphill fight

By Jennifer Saba and Jonathan Stempel

(Reuters) – The mayor of Paris on Tuesday said she intended
to sue Rupert Murdoch’s Fox News over insults she said the U.S.
cable television network hurled at the French capital following
this month’s massacre at the Charlie Hebdo newspaper.

In an interview with CNN’s Christiane Amanpour, Mayor Anne
Hidalgo said Paris planned legal action because the city’s honor
was “prejudiced” by Fox reports that wrongly suggested areas of
the city were “no-go zones” that were closed to non-Muslims.