Jennifer's Feed
Mar 30, 2015

Chris Martin, Rihanna back new Jay Z streaming music service

By Jennifer Saba

(Reuters) – Some of the world’s biggest names in music including Beyonce, Cold Play’s Chris Martin and Rihanna are backing Jay Z’s new global streaming music service Tidal, which launched on Monday, and is billing itself as the first of its kind owned by artists.

Co-owners Kanye West, Daft Punk, Alicia Keys, Madonna and other musicians were in New York on Monday to sign a declaration of a “whole new era.”

Mar 23, 2015

Online ad revenue at risk in war on ‘click fraud’

NEW YORK/BOSTON (Reuters) – A growing number of U.S. companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals.

Spurred by a warning in December by the Association of National Advertisers (ANA) that businesses are losing $6.3 billion a year to so-called “click fraud,” these companies now stipulate in advertising contracts that they will only pay for online ads when given proof that humans clicked on them.

Mar 17, 2015

Analysis – Apple TV entices networks with promise of mobile viewers

SAN FRANCISCO/NEW YORK (Reuters) – Apple Inc’s planned video streaming service may not be a tough sell for media companies who could be enticed by the company’s ubiquitous iPhones and iPads, which represent a new stream of growth for an industry losing viewers.

Rising mobile viewership, and faster and more reliable mobile networks are paving the way for online TV subscription services to go mainstream in the near future. Add in a gradual decline in cable users in general and it offers a compelling opportunity for media firms to take notice.

Mar 17, 2015

Apple TV entices networks with promise of mobile viewers

SAN FRANCISCO/NEW YORK (Reuters) – Apple Inc’s planned video streaming service may not be a tough sell for media companies who could be enticed by the company’s ubiquitous iPhones and iPads, which represent a new stream of growth for an industry losing viewers.

Rising mobile viewership, and faster and more reliable mobile networks are paving the way for online TV subscription services to go mainstream in the near future. Add in a gradual decline in cable users in general and it offers a compelling opportunity for media firms to take notice.

Feb 27, 2015

FT to change the way it charges for digital news

By Jennifer Saba

(Reuters) – The Financial Times is changing the way it charges readers for digital access, shaking up the metered model it pioneered almost eight years ago, its chief executive officer said.

The newspaper, which is owned by Britain’s Pearson Plc, is rolling out a one-month trial service for $1, 1 euro or 1 pound that allows total digital access to the FT. After the trial, readers must pay for a full subscription if they want further access.

Feb 24, 2015

Facebook counts 2 million active advertisers, mostly small businesses

By Jennifer Saba

(Reuters) – Facebook Inc said on Tuesday that its active advertisers rose to 2 million, a 33 percent increase from the 1.5 million it had in July 2014.

The vast majority of the advertisers, defined as those that have placed an ad on the social media platform in the last 30 days, represent small- and medium-sized business owners.

Feb 12, 2015

News organizations back safety guidelines for freelance journalists

NEW YORK Feb 12 (Reuters) – More than two dozen news
organizations and advocacy groups have agreed to back
international safety standards for freelancers in the wake of
kidnappings and killings of journalists around the world.

The document calls for news organizations that employ full
time staffers and freelance journalists “to actively join in a
shared commitment to safety and a new spirit of collegiality and
concern.”

Feb 11, 2015

Thomson Reuters Corp sees revenue growth in 2015

NEW YORK (Reuters) – Thomson Reuters Corp on Wednesday forecast revenue to grow in 2015 after sales of financial products outpaced cancellations for the first time in six years in 2014.

The news and information company, which released fourth quarter earnings and revenue results below analyst expectations, made its projections factoring out currency changes or acquisitions.

Feb 3, 2015

Facebook, Twitter lock horns in post-Super Bowl battle of the statistics

SAN FRANCISCO (Reuters) – Facebook Inc (FB.O: Quote, Profile, Research) and Twitter Inc (TWTR.N: Quote, Profile, Research) released a barrage of data, special “heat” maps and slick animations on Monday to claim the title of most-popular social network for spectators watching the Super Bowl, but a winner was difficult to pick.

Facebook, the world’s largest social network, boasted that 65 million people chimed in on its service about the match that saw the New England Patriots edge the Seattle Seahawks 28-24, up 30 percent from the year earlier. Facebook even rolled out a new metric: The “people per minute” who joined in during the game’s most intense moments.

Feb 2, 2015

Coke, Budweiser win as Super Bowl ad battle gets serious

LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Budweiser
capitalized on cuteness with the return of a puppy and Coca-Cola
stood out with an anti-bullying message as many brands
stirred emotions rather than going for laughs during the annual
high-stakes battle of Super Bowl commercials.

Companies paid up to a record $4.5 million for 30 seconds
during the championship game on Comcast Corp’s NBC
network seen by an estimated 100 million-plus viewers, the
year’s biggest television audience. The New England Patriots
defeated the Seattle Seahawks.