Jennifer's Feed
Apr 9, 2014

Social networking site Wikia courts brands with new studio

By Jennifer Saba

(Reuters) – Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio.

The idea behind the studio is to help advertisers connect with Wikia’s network of users, many of whom go to the site for entertainment and games.

Apr 3, 2014

Amazon leaps into home entertainment fray with $99 Fire TV

NEW YORK/SAN FRANCISCO (Reuters) – Inc made a play for the increasingly crowded home entertainment arena by unveiling the $99 (59.55 pounds) “Fire TV” video and game streaming device on Wednesday, with hopes of boosting its main online retail business over the longer term.

The square device, which just about fits in the palm of one hand, streams content from Netflix Inc, Hulu and other video services – much like Apple TV or Google Inc’s Chromecast.

Apr 2, 2014

Amazon unveils $99 Fire TV set-top box to rival Apple

NEW YORK/SAN FRANCISCO (Reuters) – Inc unveiled a $99 video streaming device dubbed Fire TV on Wednesday, the U.S. e-commerce leader’s latest step to beef up its multimedia presence and capitalize on the growing appetite for digital media.

Fire TV can access content from Netflix Inc, Hulu and other providers of streaming video. The device also offers a prominent platform for Amazon’s streaming video service and its growing slate of original television and video games.

Mar 28, 2014

CBS Outdoor jumps in trading debut as it targets more ad spending

By Jennifer Saba and Tanya Agrawal

(Reuters) – Shares of CBS Outdoor Americas Inc (CBSO.N: Quote, Profile, Research, Stock Buzz) rose 9 percent in their trading debut, valuing the company carved out of broadcaster CBS Corp (CBS.N: Quote, Profile, Research, Stock Buzz) at $3.65 billion as it steps up its efforts to grab more advertising dollars for its billboards.

CBS Outdoor’s shares touched a high of $30.42 in early trading on the New York Stock Exchange on Friday after its initial public offering was priced at $28 per share, the top end of the expected price range.

Mar 28, 2014

CBS Outdoor to go after more ad dollars as new company

NEW YORK, March 28 (Reuters) – CBS Outdoor Americas’ top
executive says he plans to convince top advertisers to move more
of their dollars toward billboards and other displays as the
company splits from media broadcaster CBS on Friday.

Jeremy Male, the chief executive of CBS Outdoor Americas,
said in an interview that in the U.S. outdoor media represents
less than 5.0 percent share of advertising dollars, while in
rest of the world that number is 8.0 percent.

Mar 26, 2014

AOL rolls out new platform in bid to become digital ad hub

By Jennifer Saba

(Reuters) – AOL Inc on Wednesday unveiled a new advertising platform aimed at changing the media buying process for digital advertising by becoming a one-stop shop.

The new platform, dubbed One, will knit together AOL’s various ad technology offerings like its recent acquisition of Adap.TV, an electronic trading platform for video advertising.

Mar 26, 2014

Murdoch sets up sons to take over media empire

LONDON/NEW YORK (Reuters) – Rupert Murdoch has returned eldest son Lachlan to the leadership of his media empire and promoted younger son James, setting them up to succeed the 83-year-old tycoon.

Lachlan, 42, will become non-executive co-chairman of both entertainment company 21st Century Fox and publishing operation News Corp, sharing both roles with his father. He rejoins the company after quitting as deputy chief operating officer nearly 10 years ago amid friction with other News Corp executives.

Mar 26, 2014

U.S. journalism benefiting from ‘game-changing’ investments -study

March 26 (Reuters) – A new wave of funding by
technology-savvy investors into U.S. media companies is driving
momentum in journalism, even as news organizations continue to
face challenges, according to a report issued on Wednesday.

The level of media investing activity is forging the
underpinnings of “game-changing” developments for the industry,
according to the Pew Research Center’s State of the News Media
2014 report, which cited funding from entrepreneurs like
Amazon’s Jeff Bezos and eBay founder Pierre

Mar 13, 2014

U.S. news readers less engaged when referred by Facebook: study

By Jennifer Saba

(Reuters) – Readers of some of the top U.S. news sites are more engaged when they go directly to the website rather than through Facebook, according to a study from the Pew Research Center released on Monday.

The research found that users who come directly to a news site spend about three times as long per visit, or almost five minutes on average. Those who find the news by searching or through Facebook spend about two minutes.

Mar 6, 2014

Tribune names media executive to head publishing co spinoff

March 6 (Reuters) – Media executive Jack Griffin was
appointed on Thursday as chief executive of Tribune Co’s
forthcoming spinoff newspaper company, Tribune

Griffin has served as an adviser to Tribune through
Empirical Media Advisors, the media consulting firm he