Jennifer's Feed
Oct 21, 2014

Nielsen, Adobe to measure online TV across multiple devices

NEW YORK (Reuters) – Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.

The move for Nielsen, which dominates traditional TV ratings and Adobe, which has troves of data on how people watch videos through the Internet, underscores how quickly the landscape is shifting.

Oct 16, 2014

HBO standalone product risks alienating cable, satellite cos

NEW YORK (Reuters) – Time Warner Inc’s (TWX.N: Quote, Profile, Research, Stock Buzz) decision to make its prized HBO channel available to people who don’t subscribe to Pay TV may delight such “cord cutters” but will likely crank up tensions with cable and satellite TV service providers.

By going over-the-top – media lingo for being able to watch TV with only a broadband connection – HBO has paved the way for a rocky period of negotiations with cable and satellite companies – with issues of pricing and distribution likely to loom large.

Oct 15, 2014

Time Warner to launch HBO as streaming broadband service

NEW YORK (Reuters) – Time Warner Inc’s HBO will launch a standalone online streaming service next year to make hit shows such as “Game of Thrones” available to people who do not subscribe to cable television.

The move to take HBO “over-the-top” – media jargon that means consumers can watch the channel with only a broadband connection – is a significant milestone for a channel long dependent on cable distributors.

Oct 10, 2014

Nielsen uncovers error that could impact months of TV ratings

Oct 10 (Reuters) – Nielsen, the dominant company
that provides viewership data of TV shows, said on Friday it
found an error in its database that could impact several months
of TV ratings.

A “technical error” was introduced on March 2, but not
discovered until Oct. 6, Nielsen said in a statement. On
Thursday, the company deployed software to fix the problem.

Oct 10, 2014

CEO Bewkes needs to show Time Warner better alone than with Murdoch

NEW YORK (Reuters) – Ten years ago, Walt Disney Co, having fended off a hostile bid from Comcast, had to make a case why it was better off as an independent company.

It succeeded. Disney’s shares have soared more than 250 percent since.

Now, Time Warner Inc Chief Executive Jeff Bewkes faces a similar moment of reckoning after rejecting a bid for $85 a share from Rupert Murdoch’s Twenty-First Century Fox.

Oct 1, 2014

Publicis executive says live TV top draw for advertisers

NEW YORK (Reuters) – While advertisers have noticeably reduced advanced spending on TV spots this year, media companies have trained the spotlight on sports and other live programming to draw ad dollars, a top executive from French advertising group Publicis said.

“The emphasis on sports and live programming is the highest I have ever seen it,” Laura Desmond, the global chief executive of Publicis’ media arm, Starcom MediaVest Group, told Reuters in an interview.

Oct 1, 2014

New York Times to cut jobs as new products disappoint

By Subrat Patnaik and Jennifer Saba

(Reuters) – The New York Times Co(NYT.N: Quote, Profile, Research, Stock Buzz) said it would cut jobs, including about 7.5 percent of its newsroom positions, as advertising revenue dwindles and new digital products fail to live up to expectations.

The publisher plans to eliminate 100 newsroom jobs and a smaller number of positions elsewhere, offering buyouts and resorting to layoffs if enough employees do not leave voluntarily, according to a letter to staff.

Sep 28, 2014

Yahoo-AOL merger proposal: recipe for revival, or stagnation?

Sept 28 (Reuters) – A proposed merger of Internet pioneers
AOL Inc and Yahoo Inc could create a nimbler
player in Web video, but strong growth, the measure of success
in Silicon Valley, would remain elusive.

Investors are revisiting one of the most speculated Internet
combinations, after activist investor Starboard on Friday
pressured Yahoo to merge with AOL.

Sep 26, 2014

Activist investor takes stake in Yahoo, urges AOL merger

SAN FRANCISCO (Reuters) – Activist investor Starboard Value LP said on Friday it has acquired a “significant” stake in Yahoo Inc (YHOO.O: Quote, Profile, Research, Stock Buzz) and urged the Internet company to explore a merger with AOL Inc (AOL.N: Quote, Profile, Research, Stock Buzz).

Shares of Yahoo Inc rose about 4 percent to $40.54 early Friday afternoon, while shares of AOL jumped 2.77 percent to $44.16.

Sep 24, 2014

NFL sponsors should sever ties over scandals, majority in poll say

NEW YORK (Reuters) – More than half of Americans believe that brands should drop their sponsorship deals with the National Football League over its handling of players accused of domestic violence, according to a Reuters/Ipsos poll.

Among those surveyed, 30 percent said that the NFL’s largest sponsors should sever their ties permanently with the league, while 24 percent said they should end their sponsorship for this season.