Jennifer's Feed
Feb 3, 2014

Budweiser scores buzz in Super Bowl ad battle

NEW YORK/LOS ANGELES (Reuters) – Budweiser commercials about a returning soldier and a love-struck puppy emerged as winners in the high-stakes brand battle during football’s Super Bowl, as advertisers used Hollywood stars and slick cars to woo consumers.

The Budweiser ads took the two top spots in online buzz immediately following the game, according to iSpot, which tracks video views and social media comments. One showed a soldier coming home to a parade, and the other featured a Labrador puppy and the beermaker’s famous Clydesdale horses.

Feb 3, 2014

‘I quit, Ted!’ – New York woman ditches job in Super Bowl ad

NEW YORK, Feb 2 (Reuters) – GoDaddy, the company that
provides website domain names, took a page from reality TV on
Sunday night, and aired a commercial in which a 36-year old
engineer quit her job in front of more than 100 million viewers
tuning into the Super Bowl.

The spot starred movie actor John Turturro who introduces
Gwen Dean from Yonkers, New York, who Turturro said wanted to
pursue her dream of puppetry.

Jan 30, 2014

Brands bet on star power to shine through ad-cluttered Super Bowl

LOS ANGELES/NEW YORK, Jan 30 (Reuters) – Celebrity
endorsements are as common during Super Bowl telecasts as pizza
and chicken wings, but this year some advertisers are betting
their brands will need star power more than ever to justify the
$4 million they are paying on average for 30 seconds of time
during the big game.

This year’s contest will feature actress Scarlett Johansson
seductively hawking SodaStream, a machine for making
soda at home, and the “Terminator” Arnold Schwarzenegger
strangely attired in a blonde wig to extol the virtues of Bud
Light beer.

Jan 30, 2014

Viacom expects pick up in advertiser demand

By Jennifer Saba and Sruthi Ramakrishnan

(Reuters) – Viacom Inc said on Thursday it expects advertising revenue from its cable networks like MTV, Comedy Central and Nickelodeon to improve this quarter, sending shares up 2.4 percent.

The media company, which also owns movie studio Paramount Pictures, said higher ratings for its television shows are also helping coax money from advertisers.

Jan 22, 2014

Dow Jones CEO’s abrupt exit throws strategy into doubt

NEW YORK (Reuters) – News Corp said Lex Fenwick was leaving as chief executive of Dow Jones, less than two years after taking the helm, an abrupt departure that calls into question the future of its news wires and other products aimed at financial institutions.

Rupert Murdoch’s News Corp, which owns Dow Jones, did not explain the departure but said it was reviewing the one-size-fits-all strategy Fenwick had put in place for its news wires and other products. The bundled product offering that resulted, known as DJX, alienated some of the banks, hedge funds and retail brokers that were its main customers because of its rigid pricing structure.

Jan 15, 2014

AOL surrenders control of Patch in joint venture

NEW YORK, Jan 15 (Reuters) – AOL Inc is handing
majority ownership of Patch, a money-losing network of local
news websites, to New York investment firm and turnaround
specialist Hale Global in a joint venture announced by the
companies on Wednesday.

AOL will transfer Patch to a new limited liability company
run by Hale Global. AOL will retain a minority interest.

Jan 15, 2014

AOL surrenders control of troubled local websites Patch

NEW YORK, Jan 15 (Reuters) – AOL Inc is handing
majority ownership of Patch, a money-hemorrhaging network of
local news websites, to New York investment firm and turnaround
specialist Hale Global, the companies announced on Wednesday.

In a joint venture, AOL will transfer Patch to a new limited
liability company which will be run by Hale Global will. AOL
will retain a minority interest.

Jan 8, 2014

Former AOL executive launches Snapchat-like app for professionals

By Jennifer Saba

(Reuters) – Former AOL executive Jon Brod launched on Wednesday an app aimed at professionals who can send private messages that disappear once they are read.

The new company Confide takes a page from the highly popular Snapchat, the mobile app embraced by teens that allows users to exchange fleeting photos and messages.

Jan 8, 2014

Chinese tycoon admits New York Times bid faces obstacles

NEW YORK (Reuters) – Chinese recycling tycoon Chen Guangbiao dialed back his ambitious plans to buy The New York Times Co just over a week after making his intentions public.

“The level of difficulty is great,” he said through a translator on Tuesday.

Dec 23, 2013

Insight: AOL banks on HuffPost to turn profitable next year

NEW YORK (Reuters) – It’s the holiday season and Arianna Huffington, the influential woman behind the popular news website that bears her name, is busy buying sweaters – some 700 of them – as gifts to her employees.

From brands like J.Crew and White + Warren, the sweaters are placed at the desks of The Huffington Post staffers who can swap or trade them before posing for an annual group photo.