Jennifer's Feed
Apr 24, 2014

AOL raises China presence with Sun Media Group partnership

NEW YORK (Reuters) – AOL is making a push into China with its digital video studio Makers, which struck a partnership on Thursday with that country’s privately held Sun Media Group.

This is AOL’s biggest effort in China since it was spun out from Time Warner Inc almost five years ago.

Apr 23, 2014

AOL, Microsoft lure advertisers with TV-style shows

NEW YORK/LOS ANGELES, April 23 (Reuters) – Technology
powerhouses like Microsoft Corp and AOL Inc are
flexing their muscles as storytellers, parading TV network-style
shows before advertisers at an annual digital content showcase
in New York next week.

With an eye on the big bucks such shows can command,
Microsoft will trot out a soccer reality show called “Every
Street United.” Sony Corp’s digital network Crackle
will serve up Jerry Seinfeld’s “Comedians in Cars Getting
Coffee” and AOL is presenting a documentary drama about five New
Yorkers called “Connected.”

Apr 16, 2014

As newspapers struggle, Los Angeles gets another daily

NEW YORK April 16 (Reuters) – Los Angeles residents who
still pass a newsstand on their way to work on Wednesday will
find an unusual sight there: a new daily print newspaper.

The Los Angeles Register is the latest offering to roll off
the presses of California-based Freedom Communications, the
publisher of the Orange County Register, The Press-Enterprise in
Riverside and the Long Beach Register.

Apr 15, 2014

Reddit boosts news capabilities in social media turf grab

NEW YORK (Reuters) – Reddit, a website with a retro-’90s look and space-alien mascot that tracks everything from online news to celebrity Q&As, is going after more eyeballs, and advertising, by allowing members of its passionate community to post their own news more quickly and easily.

Reddit, majority owned by Conde Nast parent Advanced Publications, last month rolled out a new feature that lets users of the nine-year-old site post live updates, allowing them to report in real time.

Apr 9, 2014

Social networking site Wikia courts brands with new studio

By Jennifer Saba

(Reuters) – Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio.

The idea behind the studio is to help advertisers connect with Wikia’s network of users, many of whom go to the site for entertainment and games.

Apr 3, 2014

Amazon leaps into home entertainment fray with $99 Fire TV

NEW YORK/SAN FRANCISCO (Reuters) – Inc made a play for the increasingly crowded home entertainment arena by unveiling the $99 (59.55 pounds) “Fire TV” video and game streaming device on Wednesday, with hopes of boosting its main online retail business over the longer term.

The square device, which just about fits in the palm of one hand, streams content from Netflix Inc, Hulu and other video services – much like Apple TV or Google Inc’s Chromecast.

Apr 2, 2014

Amazon unveils $99 Fire TV set-top box to rival Apple

NEW YORK/SAN FRANCISCO (Reuters) – Inc unveiled a $99 video streaming device dubbed Fire TV on Wednesday, the U.S. e-commerce leader’s latest step to beef up its multimedia presence and capitalize on the growing appetite for digital media.

Fire TV can access content from Netflix Inc, Hulu and other providers of streaming video. The device also offers a prominent platform for Amazon’s streaming video service and its growing slate of original television and video games.

Mar 28, 2014

CBS Outdoor jumps in trading debut as it targets more ad spending

By Jennifer Saba and Tanya Agrawal

(Reuters) – Shares of CBS Outdoor Americas Inc (CBSO.N: Quote, Profile, Research, Stock Buzz) rose 9 percent in their trading debut, valuing the company carved out of broadcaster CBS Corp (CBS.N: Quote, Profile, Research, Stock Buzz) at $3.65 billion as it steps up its efforts to grab more advertising dollars for its billboards.

CBS Outdoor’s shares touched a high of $30.42 in early trading on the New York Stock Exchange on Friday after its initial public offering was priced at $28 per share, the top end of the expected price range.

Mar 28, 2014

CBS Outdoor to go after more ad dollars as new company

NEW YORK, March 28 (Reuters) – CBS Outdoor Americas’ top
executive says he plans to convince top advertisers to move more
of their dollars toward billboards and other displays as the
company splits from media broadcaster CBS on Friday.

Jeremy Male, the chief executive of CBS Outdoor Americas,
said in an interview that in the U.S. outdoor media represents
less than 5.0 percent share of advertising dollars, while in
rest of the world that number is 8.0 percent.

Mar 26, 2014

AOL rolls out new platform in bid to become digital ad hub

By Jennifer Saba

(Reuters) – AOL Inc on Wednesday unveiled a new advertising platform aimed at changing the media buying process for digital advertising by becoming a one-stop shop.

The new platform, dubbed One, will knit together AOL’s various ad technology offerings like its recent acquisition of Adap.TV, an electronic trading platform for video advertising.