NEW YORK (Reuters) – Advertising company Simulmedia said it can now tie TV commercials to purchases by using data from set-top boxes to help marketers reach specific, more defined audiences.
“We are measuring the delivery of a TV spot against millions of people and, on an anonymous basis, what purchases occurred when they saw the ad,” said Dave Morgan, the founder and CEO of Simulmedia, who also started the online behavioral targeting firm Tacoda and ad serving network Real Media.
NEW YORK (Reuters) – News and information company Thomson Reuters Corp on Thursday said more clients of its Financial & Risk business added new products than canceled, the first time since 2008 that net sales were positive in the Americas, Asia and Europe.
Net sales are an important metric for the division that serves the banking industry and one that Thomson Reuters has struggled to expand since Canada’s Thomson Corp acquired Reuters Group Plc in 2008.
NEW YORK, Oct 23 (Reuters) – Comcast Corp reported
higher quarterly revenue and income on Thursday as more people
signed up for its high-speed Internet service and fewer
customers dropped their cable subscriptions.
Total revenue at the largest U.S. cable operator, which owns
NBC Universal, rose to $16.79 billion in the third quarter, up 4
percent from the year-ago period. Analysts had been expecting
$16.81 billion, according to Thomson Reuters I/B/E/S.
NEW YORK (Reuters) – Comcast Corp reported on Thursday higher quarterly revenue and income as more people signed up for its high speed Internet service.
Total revenue at the largest U.S. cable operator, which owns NBC Universal, rose to $16.79 billion in the third quarter, up 4 percent from the year-ago period. Analysts had been expecting $16.81 billion, according to Thomson Reuters I/B/E/S.
NEW YORK (Reuters) – Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change.
The move for Nielsen, which dominates traditional TV ratings and Adobe, which has troves of data on how people watch videos through the Internet, underscores how quickly the landscape is shifting.
NEW YORK (Reuters) – Time Warner Inc’s (TWX.N: Quote, Profile, Research, Stock Buzz) decision to make its prized HBO channel available to people who don’t subscribe to Pay TV may delight such “cord cutters” but will likely crank up tensions with cable and satellite TV service providers.
By going over-the-top – media lingo for being able to watch TV with only a broadband connection – HBO has paved the way for a rocky period of negotiations with cable and satellite companies – with issues of pricing and distribution likely to loom large.
NEW YORK (Reuters) – Time Warner Inc’s HBO will launch a standalone online streaming service next year to make hit shows such as “Game of Thrones” available to people who do not subscribe to cable television.
The move to take HBO “over-the-top” – media jargon that means consumers can watch the channel with only a broadband connection – is a significant milestone for a channel long dependent on cable distributors.
Oct 10 (Reuters) – Nielsen, the dominant company
that provides viewership data of TV shows, said on Friday it
found an error in its database that could impact several months
of TV ratings.
A “technical error” was introduced on March 2, but not
discovered until Oct. 6, Nielsen said in a statement. On
Thursday, the company deployed software to fix the problem.
NEW YORK (Reuters) – Ten years ago, Walt Disney Co, having fended off a hostile bid from Comcast, had to make a case why it was better off as an independent company.
It succeeded. Disney’s shares have soared more than 250 percent since.
Now, Time Warner Inc Chief Executive Jeff Bewkes faces a similar moment of reckoning after rejecting a bid for $85 a share from Rupert Murdoch’s Twenty-First Century Fox.
NEW YORK (Reuters) – While advertisers have noticeably reduced advanced spending on TV spots this year, media companies have trained the spotlight on sports and other live programming to draw ad dollars, a top executive from French advertising group Publicis said.
“The emphasis on sports and live programming is the highest I have ever seen it,” Laura Desmond, the global chief executive of Publicis’ media arm, Starcom MediaVest Group, told Reuters in an interview.