(Reuters) – Nielsen NV announced on Wednesday that it is partnering with Tencent Holdings Ltd to measure its digital audience in a move that could direct more ad dollars from companies in the United States to China’s biggest social network.
Nielsen said it is launching its Digital Ad Ratings, which tracks unique users, reach and frequency of a digital ad across computers, tablets and smartphones for the first time in China.
/NEW YORK, May 27 (Reuters) -
L ive streaming-video app Periscope and media companies are
discussing how to address piracy on the new service, but
Periscope says technological fixes many programmers want are
difficult to do in real time.
Periscope, which was bought by Twitter earlier this
year, faced scrutiny after several high-profile television
events, including the HBO prize fight between Floyd Mayweather
Jr. and Manny Pacquiao and HBO’s “Game of Thrones” April
premiere, were illegally broadcast through the app, which sends
a video stream from a phone directly to the Internet.
(Reuters) – Streaming music service Spotify will soon provide video content from musicians, news organizations and TV networks in a bid to sign up more subscribers, the company said on Wednesday.
A new recommendation function, similar to what rival Pandora Media Inc offers, will let people pick channels based on lifestyle activities, like “songs to sing to in the shower,” or “100 plus hits form the 1980s,” the Stockholm-based company said.
May 14 (Reuters) – Madison Avenue executives will bring a
tough message when they sit down with broadcasters during their
annual spring bargaining sessions over the next few weeks.
The need for flexibility – to place an ad on the fly, not
months in advance – is driving advertisers to carve more money
from upfront television budgets and direct it to online, mobile
and social media, several ad executives said.
(Reuters) – AOL Inc (AOL.N: Quote, Profile, Research, Stock Buzz) Chief Executive Tim Armstrong’s six year path to transforming the venerable dial-up Internet provider into a marketable mobile ad specialist was filled with bumps.
Armstrong spent hundreds of millions on the money-losing hyper local news site Patch. He presided over – or encouraged – the exit of a string of high level executives.
(Reuters) – Verizon Communications Inc (VZ.N: Quote, Profile, Research, Stock Buzz) said on Tuesday it will buy AOL Inc (AOL.N: Quote, Profile, Research, Stock Buzz) for $4.4 billion, turning the biggest U.S. wireless carrier into a leading provider of content and video for the web and mobile phones.
The $50-per-share offer represents a premium of 17.4 percent to AOL’s Monday close. AOL and its properties, including the Huffington Post, TechCrunch and Engadget websites, would become a Verizon subsidiary, with AOL Chief Executive Officer Tim Armstrong staying in his role.
(Reuters) – A vast majority of Americans would prefer to assemble their own pay TV channels rather than subscribe to packages that include dozens or hundreds of networks, a new Reuters/Ipsos poll found in a challenge to traditional television distribution.
Seventy-seven percent of U.S. adults said they would like “a la carte pricing” which would allow consumers to pick their own channels. Only 23 percent said they would prefer bundles. (For a graphic see reut.rs/1H4mLdK).
(Reuters) – Twenty-First Century Fox (FOXA.O: Quote, Profile, Research, Stock Buzz) President Chase Carey said on Wednesday “a vast majority of customers want a bundle of channels” rather than to cherry pick networks, an option cable providers are increasingly offering in the face of declining subscriptions.
Carey, who is also co-chief operating officer, made the remarks during a quarterly earnings call after Fox posted a 1.2 percent rise in adjusted revenue, helped by growth in its cable network business and the box office success of “Taken 3″ and “Kingsman: The Secret Service.”
(Reuters) – News Corp (NWSA.O: Quote, Profile, Research, Stock Buzz), owner of the Wall Street Journal and HarperCollins, reported a decline in quarterly revenue and profit due to foreign currency changes and a drop in ad sales at its newspapers.
Total revenue for the third quarter fell 1 percent to $2.06 billion. Analysts were expecting revenue of $2.11 billion, according to Thomson Reuters I/B/E/S.
(Reuters) – Samsung and Walt Disney’s Marvel introduced a marketing campaign that for the first time promotes a movie using short virtual reality films.
The ad campaign, launched last week for the movie “Avengers: Age of Ultron,” employs technology that immerses a user in a 3D world and makes them feel as if they are in the action.