Jennifer's Feed
Oct 22, 2015
via Breakingviews

Ad kickback scrutiny could embarrass agencies

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The author is a Reuters Breakingviews columnist. The opinions expressed are their own. 

Madison Avenue is running out of time to shape its own story. The trade group that represents companies like Procter & Gamble and McDonald’s, which spend $250 billion a year on advertising, has hired investigators to look into media buying practices. Charges of kickbacks that aren’t passed on to clients and opaque digital exchanges are alarming the brands. From giants WPP and Publicis down to smaller agencies, the findings could prove embarrassing.

Oct 22, 2015
via Breakingviews

Ad kickback scrutiny could embarrass agencies

Photo

The author is a Reuters Breakingviews columnist. The opinions expressed are their own. 

Madison Avenue is running out of time to shape its own story. The trade group that represents companies like Procter & Gamble and McDonald’s, which spend $250 billion a year on advertising, has hired investigators to look into media buying practices. Charges of kickbacks that aren’t passed on to clients and opaque digital exchanges are alarming the brands. From giants WPP and Publicis down to smaller agencies, the findings could prove embarrassing.

Oct 19, 2015
via Breakingviews

Oprah’s diet-firm stake plumps up her pocketbook

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The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

American talk-show queen Oprah Winfrey is investing with her appetite. She’s buying 10 percent of Weight Watchers for $43 million. It’s a tried-and-true investment discipline that follows in the footsteps of Warren Buffett, Victor Kiam and even gangster-rapper 50 Cent. By swapping corporate sponsorship fees for equity, the billionaire Chicagoan also plumps up her pocket book.

Oct 16, 2015
via Breakingviews

Memo to Netflix: Card swipe may not connect

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The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

Netflix’s card swipe may not connect. Plastic purveyors are hitting back after the video-streaming service on Wednesday blamed new chip-enabled credit cards for its subpar third-quarter subscriber growth. Netflix’s reason sounds flimsy. More worrying, companies using spurious-sounding ways to rationalize problems sometimes have bigger concerns.

Sep 28, 2015
via Breakingviews

Hostile bid makes best TV in U.S. broadcast fight

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The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

Viewer ratings haven’t been so great for America’s fall TV lineup. Perhaps the best drama is playing out in the boardrooms of U.S. broadcasters. The latest scene involves Nexstar Broadcasting, which went public on Monday with an offer to buy rival Media General for $4.1 billion. That would break up the latter company’s agreement to buy Meredith, a publisher and local TV station owner. Nexstar’s hostile merger makes more sense.

Sep 28, 2015
via Breakingviews

Hostile bid makes best TV in U.S. broadcast fight

Photo

The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

Viewer ratings haven’t been so great for America’s fall TV lineup. Perhaps the best drama is playing out in the boardrooms of U.S. broadcasters. The latest scene involves Nexstar Broadcasting, which went public on Monday with an offer to buy rival Media General for $4.1 billion. That would break up the latter company’s agreement to buy Meredith, a publisher and local TV station owner. Nexstar’s hostile merger makes more sense.

Sep 22, 2015
via Breakingviews

Paying Redstone a premium could clear CBS discount

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The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

Sumner Redstone says he plans to live forever. If it doesn’t work out, his empire will be controlled by a trust. Either way, ending the dual-class share structure at the $21 billion CBS could lift the U.S. broadcaster’s value by a fifth, according to a Breakingviews calculator. The price of doing so would be more than worth it for shareholders.

Aug 5, 2015
via Breakingviews

Disney could use Time Warner cord-cutting tips

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The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

Disney could use some tips from Time Warner on cutting the cord. The entertainment conglomerate is doubling down on selling cable shows in a bundle – despite subscriber losses at sports network ESPN attributable to viewers’ growing preference for buying à la carte. Time Warner is benefiting from the trend, offering HBO Now separately. A business based on TV’s status quo is looking like a fantasy.

Aug 5, 2015
via Breakingviews

Disney could use Time Warner cord-cutting tips

Photo

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

Disney could use some tips from Time Warner on cutting the cord. The entertainment conglomerate is doubling down on selling cable shows in a bundle – despite subscriber losses at sports network ESPN attributable to viewers’ growing preference for buying à la carte. Time Warner is benefiting from the trend, offering HBO Now separately. A business based on TV’s status quo is looking like a fantasy.

Jun 23, 2015

Advertising agencies under the gun from major contract reviews

CANNES/NEW YORK, June 23 (Reuters) – An unprecedented number
of blue-chip companies have put their advertising contracts up
for review this year, underlining the growing pressure on ad
agencies as online marketing threatens their traditional role
and profit margins.

At the industry’s biggest annual conference in Cannes this
week the main topic of conversation among the 13,000 delegates
is the 18 companies – from consumer products giants Proctor &
Gamble and Unilever to automakers like BMW
and Volkswagen – that have decided to
re-think which agencies they want for marketing advice.