Jennifer's Feed
Feb 5, 2013
via MediaFile

Mental Floss, a magazine that also sells products, expands

Photo

One of the hottest T-shirt designers on the market is a magazine.

Mental Floss, the 160,000 circulation magazine owned by publishing magnet Felix Dennis, derives one-third of its revenue from e-commerce, one-third from subscriptions and newsstand sales, and one-third from advertising.

Its T-shirt business represents about 40 percent of its e-commerce revenue.
On Tuesday, it unveiled its latest effort, T-shirt Tuesdays, where every week Mental Floss will reveal a new design to capitalize on one of its best selling products. Last year, Mental Floss sold about 40,000 T-shirts for $24.99 a pop.

Feb 4, 2013

Chrysler takes patriotic road with popular Super Bowl ads

DETROIT/NEW YORK, Feb 4 (Reuters) – Chrysler Group LLC was
once again one of the big winners in the Super Bowl ad battle,
scoring with a military-themed spot narrated by Oprah Winfrey
and another highlighting farmers that underscored the
automaker’s attempts to rehabilitate its image by playing to
viewers’ patriotism.

The commercials Chrysler aired during Sunday’s Super Bowl
continued a winning trend that started two years ago with a spot
featuring Eminem and last year’s popular two-minute ad starring
Clint Eastwood.

Feb 4, 2013

Political ads, digital pay model boost Gannett results

By Jennifer Saba

(Reuters) – Gannett Co Inc (GCI.N: Quote, Profile, Research, Stock Buzz) reported a better-than-expected rise in fourth-quarter revenue on strong advertising sales at its television stations and as subscribers paid more for its newspapers.

Gannett, the largest newspaper chain in the United States, on Monday reported revenue of $1.52 billion versus $1.38 billion in the year-earlier period, and topped analysts’ expectations of $1.49 billion, according to Thomson Reuters I/B/E/S.

Feb 1, 2013

Washington Post puts its building on the block

By Jennifer Saba

(Reuters) – The Washington Post is the latest media company contemplating selling its headquarters as it tries to rein in costs.

Katharine Weymouth, the publisher of the Washington Post and part of the Graham family that controls the paper, wrote to employees about the move, according to a memo from Weymouth obtained by Reuters.

Jan 31, 2013

Nickelodeon drags down Viacom but ad sales to improve

Jan 31 (Reuters) – SpongeBob SquarePants and the Teenage
Mutant Ninja Turtles could not lift ad sales at Viacom’s
stable of cable networks, which dragged down first
quarter total revenue.

Specifically, it was Viacom’s Nickelodeon – home to the
undersea goofy character and fighting reptiles – that was
responsible for the six percent decline in advertising revenue
for the quarter ending Dec. 31.

Jan 31, 2013

Viacom movie revenue down sharply, hits profit

Jan 31 (Reuters) – Viacom Inc said quarterly
revenue fell 16 percent on weaker results from its movie studio
Paramount Pictures and lower advertising revenue at its stable
of cable networks.

Film revenue tumbled 37 percent, while domestic advertising
revenue fell 6 percent for the second quarter in a row, the
media conglomerate reported on Thursday. Viacom’s cable networks
include MTV, Nickelodean and Comedy Central.

Jan 31, 2013

There’s gold in luxury ads: Magazine publishers see sales gains

NEW YORK (Reuters) – Glossy products still look best on the glossy page.

Advertising for luxury brands is driving increases in first-quarter ad pages at big magazine publishers, a welcome dose of good news for companies that have grappled with layoffs, restructurings and general malaise in a business whose fortunes have fallen as the online world has grown.

Conde Nast, Hearst Magazines, Time Inc and Rodale all expect a rise in ad pages sold in their magazines for the first quarter.

Jan 30, 2013

Time Inc cuts staff by 6 percent, hitting business and news

By Jennifer Saba

(Reuters) – Time Inc on Wednesday began the process of cutting about 500 jobs, about 6 percent of its total staff as the largest U.S. magazine publisher grapples with challenges beleaguering the print industry.

The layoffs mark the first major move made by Time Inc CEO Laura Lang, who joined the company in January 2012.

Jan 10, 2013

Analysis: In battle for the car, Sirius faces fight from Pandora

NEW YORK (Reuters) – Sirius XM Radio Inc’s grip on drivers is under an increasing threat as the availability of Internet connections in more cars is helping Pandora Media Inc counter some of its rival’s big selling points.

In a sign of how important drivers are to the two companies, each of their top executives made the trek to Las Vegas this week to court automakers at the annual Consumer Electronics Show.

Jan 10, 2013

In battle for the car, Sirius faces fight from Pandora

NEW YORK, Jan 10 (Reuters) – Sirius XM Radio Inc’s
grip on U.S. drivers is under an increasing threat as the
availability of Internet connections in more cars is helping
Pandora Media Inc counter some of its rival’s big selling
points.

In a sign of how important drivers are to the two companies,
each of their top executives made the trek to Las Vegas this
week to court automakers at the annual Consumer Electronics
Show.