This morning, Google took the wraps off how it plans to use Zagat, the popular restaurant guide known for its burgundy pocket books. The Zagat restaurant listings are now incorporated in Google + and its local service and, more to the point, are now free. People can access more than 35,000 summarized user reviews from Zagat for more than 90 cities across the globe using either Google +, its search function or through maps.
Google said it will continue to publish the guidebooks and expand to other cities like Dubai, Sydney and Melbourne.
Google just put out a study touting metrics as a way to sell more advertising.
But the most interesting part of the study is the timing. It comes on the heels of the Facebook advertising fiasco, when just days before its hotly anticipated IPO, General Motors said it would stop advertising on the social network, raising the question of the value of a Facebook ad.
The lure of online advertising has always been the promise of immediate and precise information (in theory at least) about how an ad worked. In industry speak, it is referred to as ROI– return on investment.
(Reuters) – Online streaming music service Pandora Media Inc reported better-than-expected revenue and raised its full-year guidance as more people tuned in.
The stock climbed 13 percent in extended trading after closing at $10.33 on Wednesday.
May 23 (Reuters) – AOL Inc is reorganizing its
advertising division again, hoping to ignite growth with one of
its major initiatives, big splashy ad formats.
The company said on Wednesday that Ned Brody, formerly chief
revenue officer, will become CEO of the company’s advertising
network, Advertising.com Group.
(Reuters) – Warren Buffett’s Berkshire Hathaway Inc is making another bet on the newspaper industry, with a deal to buy the majority of Media General Inc’s papers for $142 million in cash.
Berkshire will also loan $400 million to the company and provide a $45 million credit line. Media General will issue warrants for approximately 4.6 million Class A shares, representing 19.9 percent of its existing shares outstanding.
May 14 (Reuters) – Yahoo Inc (YHOO.O: Quote, Profile, Research) investors welcomed the
appointment of a media veteran as interim chief executive of the
Internet company even as analysts worried that the company’s
strategy would face months of uncertainty.
Yahoo’s shares rose 2.5 percent on Monday after Chief
Executive Scott Thompson stepped down — after just four months
on the job — following a controversy over his academic record
and Yahoo named Ross Levinsohn interim CEO.
(Reuters) – AOL Inc reported better-than-expected quarterly revenue and profit on Wednesday, although lower premium ad sales in the United States and subscriptions dragged total revenue down.
The company said first-quarter revenue fell 4 percent to $529.4 million, beating analysts’ average forecast of $526.5 million.
May 8 (Reuters) – Demand Media Inc reported
better-than-expected first-quarter revenue and raised its 2012
outlook, suggesting it is finally moving past changes that
Google made to its search engine that hobbled the company last
Revenue, excluding traffic acquisition costs, rose 9 percent
to $82.9 million, the online content company said on Tuesday.
That was above analysts’ average estimate of $79.6 million,
according to Thomson Reuters I/B/E/S.
May 8 (Reuters) – Discovery Communications
reported a lower-than-expected quarterly profit on Tuesday, hurt
by losses at the Oprah Winfrey Network (OWN), sending its shares
down 6.5 percent.
OWN, the joint venture with the “queen of talk” that is
struggling with lackluster ratings, was part of the reason
Discovery reported a nearly 30 percent decline in first-quarter
(Corrects 2nd paragraph to show profit fell; company did not post a loss)
By Jennifer Saba
(Reuters) – Discovery Communications reported a lower-than-expected quarterly profit on Tuesday, hurt by losses at the Oprah Winfrey Network (OWN), sending its shares down 5.5 percent in morning trading.
OWN, the joint venture with the “queen of talk” that is struggling with lackluster ratings, was part of the reason Discovery reported a nearly 30 percent decline in first-quarter earnings.