SAN FRANCISCO (Reuters) – Facebook Inc (FB.O: Quote, Profile, Research) and Twitter Inc (TWTR.N: Quote, Profile, Research) released a barrage of data, special “heat” maps and slick animations on Monday to claim the title of most-popular social network for spectators watching the Super Bowl, but a winner was difficult to pick.
Facebook, the world’s largest social network, boasted that 65 million people chimed in on its service about the match that saw the New England Patriots edge the Seattle Seahawks 28-24, up 30 percent from the year earlier. Facebook even rolled out a new metric: The “people per minute” who joined in during the game’s most intense moments.
LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Budweiser
capitalized on cuteness with the return of a puppy and Coca-Cola
stood out with an anti-bullying message as many brands
stirred emotions rather than going for laughs during the annual
high-stakes battle of Super Bowl commercials.
Companies paid up to a record $4.5 million for 30 seconds
during the championship game on Comcast Corp’s NBC
network seen by an estimated 100 million-plus viewers, the
year’s biggest television audience. The New England Patriots
defeated the Seattle Seahawks.
LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Snickers generated
laughs with a nostalgic nod to “The Brady Bunch” and Budweiser
capitalized on cuteness with the return of a puppy as
advertisers risked big bucks to stand out in the hard-fought
battle to win buzz for their Super Bowl commercials.
Brands paid up to a record $4.5 million for 30 seconds
during the championship game between the New England Patriots
and Seattle Seahawks on Comcast Corp’s NBC network.
By Arathy S Nair and Jennifer Saba
(Reuters) – Viacom Inc is jumping on the direct-to-consumer bandwagon with plans to introduce an online video streaming product for its children’s cable network Nickelodeon, the company’s chief executive said on Thursday.
Viacom CEO Philippe Dauman did not offer much detail including pricing about the subscription offering, but said more information will be revealed next month.
By Jennifer Saba and Alexei Oreskovic
(Reuters) – This Super Bowl Facebook is taking a page from Twitter’s playbook, for the first time during a football championship selling ads that target people based on what they are talking about in real time.
These include video ads that will play automatically on Facebook’s newsfeed, triggered by key words that members mention in their posts as they watch the American football game on Feb. 1.
By Jennifer Saba and Jonathan Stempel
(Reuters) – The mayor of Paris on Tuesday said she intended
to sue Rupert Murdoch’s Fox News over insults she said the U.S.
cable television network hurled at the French capital following
this month’s massacre at the Charlie Hebdo newspaper.
In an interview with CNN’s Christiane Amanpour, Mayor Anne
Hidalgo said Paris planned legal action because the city’s honor
was “prejudiced” by Fox reports that wrongly suggested areas of
the city were “no-go zones” that were closed to non-Muslims.
NEW YORK/LAS VEGAS Jan 8 (Reuters) – Media companies that
are starting to allow their programs onto Internet-delivered TV
and mobile devices are putting limits on digital rights as a
safety hatch if problems arise with the new distribution
systems, executives say.
The debate over digital rights that determine how and when
content is consumed is adding a new layer of complexity to
negotiations between media companies and distributors, leading
to drawn-out wrangling and programming blackouts in some cases.
Jan 7 (Reuters) – Dish Network Corp is not averse
to buying traditional TV ads to woo young viewers away from
their cable or satellite subscriptions to its less costly Sling
TV streaming service.
Dish’s marketing campaign, “Take Back TV”, will also include
buys on mobile and social platforms and through device
distribution partners like Roku and Amazon.com Inc.
Jan 5 (Reuters) – Dish Network Corp on Monday took
the wraps off its long-anticipated video streaming service,
named Sling TV, targeted to younger consumers who shun pricey
cable and satellite subscriptions.
The $20 a month service, the first from a distributor, will
be available through Internet-connected devices such as Amazon
Fire TV, Roku and Google Nexus Player for TVs, tablets,
computers and smartphones. It will include television
programming and sports events from Walt Disney’s ABC,
ESPN and Maker Studios, Time Warner’s TNT, CNN, TBS,
Cartoon Network and Adult Swim, and Food Network, HGTV and
NEW YORK (Reuters) – Sony Pictures’ decision to shelve the film “The Interview” in the face of cyber attacks has set a worrying precedent and is sending companies scrambling to guard sensitive data, security experts said on Thursday.
Sony’s capitulation could mean that more businesses will be targeted for cyber warfare and extortion, they said.