Dec 18 (Reuters) – U.S. industrial conglomerate General
Electric Co plans to release its first feature film
through video streaming devices like Roku and Apple TV in a
marketing effort that raises the bar for sponsored content.
“Shake the Dust” is a documentary about breakdancing and how
the movement has united people across the world.
Executive-produced by the rap star Nas, it will make its debut
on December 24 through a partnership with the music video
(Reuters) – The Financial Times and Madrid’s IE Business School launched a joint venture on Wednesday aimed at corporate executives looking to expand their education.
The program includes offline and online learning classes and courses that draw upon FT news and analysis. Several business schools across the world including the Yale School of Management and Antai Business School in China are taking part in the corporate learning program.
NEW YORK (Reuters) – Billionaire news and information mogul Michael Bloomberg replaced the founding editor at his eponymous news service with Economist Editor-in-chief John Micklethwait, moving aggressively to broaden the one-time financial newswire beyond its core Wall Street audience.
Matthew Winkler, 59, the entrepreneurial and at times volatile leader of Bloomberg’s newsroom for 25 years, is stepping aside to become editor-in-chief emeritus. The announcement on Tuesday marks the latest shakeup since Michael Bloomberg, who served as New York’s mayor for three terms, said he would return to the helm of his company next year.
NEW YORK (Reuters) – Almost one-fourth of video ads and 11 percent of display ads are viewed by fake consumers created by cyber crime networks seeking to take a chunk of the billions of dollars spent on digital advertising, according to a new research report released on Tuesday.
The study, by digital security firm White Ops and the Association of National Advertisers, is one of the most comprehensive looks to date at the persistent criminal activity involving online advertising. Specifically, it addresses “bots,” automated entities that mimic the behavior of humans by clicking on ads and watching videos.
NEW YORK Dec 2 (Reuters) – Jeff Bezos, the chief executive
of Amazon.com Inc, was unapologetic about his
twenty-year-old company’s lack of profit during a rare public
appearance on Tuesday, noting he spends just six hours a year on
Bezos also discussed Amazon’s acrimonious dispute with
publisher Hachette Book Group and his purchase of the
Washington Post. He acknowledged that Amazon had a succession
plan in place, but remained tight-lipped about the details.
NEW YORK (Reuters) – Macy’s Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on Facebook’s fledgling video feeds.
As the social media platform slowly rolls out its premium video offerings to advertisers, Macy’s will launch its online video ads Thursday evening.
NEW YORK, Nov 25 (Reuters) – Macy’s Inc, which traditionally
kicks off the U.S. holiday shopping season with a nationally
televised parade in Manhattan, also will join a handful of other
companies this year parading their ads on Facebook’s
fledgeling video feeds.
As the social media platform slowly rolls out its premium
video offerings to advertisers, Macy’s will launch its
online video ads Thursday evening.
(Reuters) – Dish Network Corp and Time Warner Inc’s Turner Broadcasting “mutually decided” to restore CNN, the Cartoon Network and other channels to Dish’s satellite TV service, the companies said in a statement on Friday.
The companies said they also decided to keep Turner’s TBS and TNT networks on the air, dodging a Dec. 5 deadline that threatened to black out those two networks.
(Reuters) – Hachette Book Group and Amazon.com Inc said on Thursday they reached a multi-year agreement for e-book and print book sales after months of fighting that pitted authors, agents and publishers against the world’s largest online retail store.
Hachette, a unit of France’s Lagardere SCA and the fourth-largest U.S. book publisher, said the new e-book terms will take effect early next year and that it will have the responsibility for setting consumer prices.
NEW YORK (Reuters) – At least two top-10 Yahoo Inc shareholders are so unhappy with Chief Executive Marissa Mayer’s turnaround efforts that they are making a direct plea to AOL Inc CEO Tim Armstrong to explore a merger and run the combined company.
Their move follows an activist campaign by hedge fund Starboard Value LP, which is pushing Yahoo to consider a deal with AOL and unlock Yahoo’s valuable stakes in Asian Web companies.