Jennifer's Feed
Jan 8, 2015

Media embracing digital TV with strings attached

NEW YORK/LAS VEGAS Jan 8 (Reuters) – Media companies that
are starting to allow their programs onto Internet-delivered TV
and mobile devices are putting limits on digital rights as a
safety hatch if problems arise with the new distribution
systems, executives say.

The debate over digital rights that determine how and when
content is consumed is adding a new layer of complexity to
negotiations between media companies and distributors, leading
to drawn-out wrangling and programming blackouts in some cases.

Jan 7, 2015

Dish Network aims Sling TV ads at young viewers who shun cable bills

Jan 7 (Reuters) – Dish Network Corp is not averse
to buying traditional TV ads to woo young viewers away from
their cable or satellite subscriptions to its less costly Sling
TV streaming service.

Dish’s marketing campaign, “Take Back TV”, will also include
buys on mobile and social platforms and through device
distribution partners like Roku and Inc.

Jan 5, 2015

Dish unveils Sling TV video streaming service

Jan 5 (Reuters) – Dish Network Corp on Monday took
the wraps off its long-anticipated video streaming service,
named Sling TV, targeted to younger consumers who shun pricey
cable and satellite subscriptions.

The $20 a month service, the first from a distributor, will
be available through Internet-connected devices such as Amazon
Fire TV, Roku and Google Nexus Player for TVs, tablets,
computers and smartphones. It will include television
programming and sports events from Walt Disney’s ABC,
ESPN and Maker Studios, Time Warner’s TNT, CNN, TBS,
Cartoon Network and Adult Swim, and Food Network, HGTV and
Travel Channel.

Dec 19, 2014

Security experts fear Sony attack to fuel more company extortion

NEW YORK (Reuters) – Sony Pictures’ decision to shelve the film “The Interview” in the face of cyber attacks has set a worrying precedent and is sending companies scrambling to guard sensitive data, security experts said on Thursday.

Sony’s capitulation could mean that more businesses will be targeted for cyber warfare and extortion, they said.

Dec 18, 2014

GE to launch breakdancing documentary for streaming devices

Dec 18 (Reuters) – U.S. industrial conglomerate General
Electric Co plans to release its first feature film
through video streaming devices like Roku and Apple TV in a
marketing effort that raises the bar for sponsored content.

“Shake the Dust” is a documentary about breakdancing and how
the movement has united people across the world.
Executive-produced by the rap star Nas, it will make its debut
on December 24 through a partnership with the music video
platform Vevo.

Dec 10, 2014

Financial Times, IE Business School launch learning venture

By Jennifer Saba

(Reuters) – The Financial Times and Madrid’s IE Business School launched a joint venture on Wednesday aimed at corporate executives looking to expand their education.

The program includes offline and online learning classes and courses that draw upon FT news and analysis. Several business schools across the world including the Yale School of Management and Antai Business School in China are taking part in the corporate learning program.

Dec 9, 2014

Bloomberg News names Economist editor to replace Winkler

NEW YORK (Reuters) – Billionaire news and information mogul Michael Bloomberg replaced the founding editor at his eponymous news service with Economist Editor-in-chief John Micklethwait, moving aggressively to broaden the one-time financial newswire beyond its core Wall Street audience.

Matthew Winkler, 59, the entrepreneurial and at times volatile leader of Bloomberg’s newsroom for 25 years, is stepping aside to become editor-in-chief emeritus. The announcement on Tuesday marks the latest shakeup since Michael Bloomberg, who served as New York’s mayor for three terms, said he would return to the helm of his company next year.

Dec 9, 2014

Fraud from bots represents a loss of $6 billion in digital advertising

NEW YORK (Reuters) – Almost one-fourth of video ads and 11 percent of display ads are viewed by fake consumers created by cyber crime networks seeking to take a chunk of the billions of dollars spent on digital advertising, according to a new research report released on Tuesday.

The study, by digital security firm White Ops and the Association of National Advertisers, is one of the most comprehensive looks to date at the persistent criminal activity involving online advertising. Specifically, it addresses “bots,” automated entities that mimic the behavior of humans by clicking on ads and watching videos.

Dec 2, 2014

Bezos defends Amazon’s lack of profits, stance on publishers

NEW YORK Dec 2 (Reuters) – Jeff Bezos, the chief executive
of Inc, was unapologetic about his
twenty-year-old company’s lack of profit during a rare public
appearance on Tuesday, noting he spends just six hours a year on
investor relations.

Bezos also discussed Amazon’s acrimonious dispute with
publisher Hachette Book Group and his purchase of the
Washington Post. He acknowledged that Amazon had a succession
plan in place, but remained tight-lipped about the details.

Nov 25, 2014

Facebook video draws Thanksgiving ads from Macy’s, others

NEW YORK (Reuters) – Macy’s Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on Facebook’s fledgling video feeds.

As the social media platform slowly rolls out its premium video offerings to advertisers, Macy’s will launch its online video ads Thursday evening.