Jennifer's Feed
May 11, 2014

As big ad deal falls apart, firms start thinking small

NEW YORK/LONDON (Reuters) – The collapse of the $35 billion merger of New York-based Omnicom with France’s Publicis is likely to lead the world’s biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.

Since announcing their merger last July, executives from the two firms touted the creation of the world’s biggest ad agency as the best way to gain scale and capital to compete on price and invest in technology as clients squeeze the agencies on cost.

May 11, 2014

Analysis – As big ad deal falls apart, firms start thinking small

NEW YORK/LONDON (Reuters) – The collapse of the $35 billion (20.7 billion pounds) merger of New York-based Omnicom with France’s Publicis is likely to lead the world’s biggest ad agencies to think small as they try to counter the challenge from internet giants like Google.

Since announcing their merger last July, executives from the two firms touted the creation of the world’s biggest ad agency as the best way to gain scale and capital to compete on price and invest in technology as clients squeeze the agencies on cost.

May 8, 2014

News Corp veteran to lead Dow Jones turnaround bid

May 8 (Reuters) – News Corp on Thursday made the
interim appointment of Dow Jones Chief Executive Officer William
Lewis permanent as the company opted for a veteran of Rupert
Murdoch’s empire to oversee a turnaround effort.

Lewis, 45, was named to lead Dow Jones, publisher of The
Wall Street Journal, on an interim basis on Jan. 21 after the
abrupt departure of Lex Fenwick, who was formerly chief
executive of rival financial news provider Bloomberg.

May 8, 2014

News Corp profit beats expectations; newspaper ad sales still weak

By Jennifer Saba

(Reuters) – News Corp (NWSA.O: Quote, Profile, Research, Stock Buzz) reported better-than-expected quarterly profit on Thursday as a result of keeping costs in control even though its newspapers still suffered from declines in advertising revenue and subscriptions sales.

For the quarter ending March, adjusted earnings per share was 11 cents, handily beating analysts’ forecasts of 3 cents.

May 7, 2014

AOL first-quarter profit misses estimate; shares tumble 22 percent

By Jennifer Saba

(Reuters) – AOL Inc on Wednesday reported its quarterly profit fell, missing expectations as it sheds businesses and upgrades its advertising operations, sending its stock tumbling 22 percent.

The digital and media entertainment company posted first-quarter adjusted earnings per share of 34 cents, falling far short of the average analyst estimate of 45 cents and overshadowing growth in revenue and advertising sales.

May 7, 2014

AOL 1st-qtr profit misses estimate; shares tumble 22 pct

May 7 (Reuters) – AOL Inc on Wednesday reported its
quarterly profit fell, missing expectations as it sheds
businesses and upgrades its advertising operations, sending its
stock tumbling 22 percent.

The digital and media entertainment company posted
first-quarter adjusted earnings per share of 34 cents, falling
far short of the average analyst estimate of 45 cents and
overshadowing growth in revenue and advertising sales.

Apr 24, 2014

Pandora’s rise in ad revenue helps beat expectations

April 24 (Reuters) – Pandora Media Inc reported a
better-than-expected rise in first quarter revenue on Thursday
because advertisers picked up spending on the online streaming
music service.

Total revenue rose almost 70 percent to $194.3 million,
beating analysts expectations of $175 million, according to
Thomson Reuters I/B/E/S.

Apr 24, 2014

Facebook courts journalists with newswire tool

April 24 (Reuters) – Facebook said on Thursday that
it has created a newswire tool tailored to journalists, part of
a broader effort to be the go-to place for conversation for its
1 billion users.

Called FB Newswire, it is designed to help journalists share
and embed newsworthy Facebook content that is made public by its
members such as photos, status updates and videos. (www.facebook.com/FBNewswire)

Apr 24, 2014

Corrected – AOL, Microsoft lure advertisers with TV-style shows

NEW YORK/LOS ANGELES (Reuters) – (Corrects Internet Advertising Bureau to Interactive Advertising Bureau)

Technology powerhouses like Microsoft Corp (MSFT.O: Quote, Profile, Research) and AOL Inc (AOL.N: Quote, Profile, Research) are flexing their muscles as storytellers, parading TV network-style shows before advertisers at an annual digital content showcase in New York next week.

Apr 24, 2014

NY Times reports ad revenue rise, ending years of drought

By Jennifer Saba

(Reuters) – The New York Times Co on Thursday reported an almost 3 percent rise in first quarter total revenue on increases in advertising sales – a first for the company in several years.

The 3.4 percent increase in print and digital advertising revenue marks a milestone for the company that has been plagued by many quarters of declines as marketers choose to spend their budgets elsewhere.