The world was built on ideas and in the absence of innovation, mankind would have continued to live in stone age.

Of course, Rostow Ravanan, chief financial officer of Mindtree, would subscribe to the view that new ideas are absolutely necessary to promote business growth. Well, who wouldn’t? While talking to journalists at Reuters India Investment Summit, he vigorously defended his company’s foray into designing smart phones saying it is a new idea, which may as well pay off.

Ravanan, in a philosophical manner, said the world is “spermicidal” and is designed to kill new ideas — but that will not deter a company like Mindtree in pursuing business opportunities. Just because the smart phone market is perceived as crowded, it is not a good enough reason for Mindtree not entering the market.

 When he was pushed by Reuters journalists to provide some color and details regarding the company’s smart phone project, he evaded the volley of questions in an innovative manner: He said he is paid not to reveal the details before the official launch.