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Retailers, consumers and prices

November 9th, 2006

Insider tips for a Starbucks holiday

Posted by: Jessica Wohl
Tags: Uncategorized

dogs.jpgAre visions of gingerbread lattes dancing in your head? The Starbucks holiday drinks are back. You may see some new food at your local shop this holiday season, but the sweet drinks are the same.
 
“Rather than take away something that’s very popular with the customers, we’ve decided to continue to offer what they’ve been asking for,” said Starbucks Coffee’s U.S. president, Jim Alling. “That’s not to say we don’t look at new things during the holidays.”

Gingerbread lattes, eggnog lattes and Christmas Blend coffee will only be around till the end of the year. But did you know you can order peppermint mocha all year long? Alling says you can. One caveat: except during the holidays it won’t have those tasty red sprinkles.

The holiday drinks arrived one month after Starbucks raised prices on most of its drinks by 5 cents, but consumers do not seem swayed by the increase, the chain’s first in two years.

“At this time, there’s nothing that we’ve seen that is at all surprising to us or concerning,” Alling said. “Things have gone as anticipated.”

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