Do men love their mothers more than women do?
According to a National Retail Federation survey about Mother’s Day spending, men will spend $172.91 on average for mom compared to the $107.18 on average that women will shell out.
The survey, conducted by market research firm BIGresearch, found that younger people spend more on mom, too. Seems that as dear old mom gets older, the average ticket price of her gift gets lower — shoppers 35 to 44 said they’d spend $147.30 on Mother’s Day, while those ages 55 to 64 said they’d spend $138.14, on average.
Shoppers, who are expected to spend $15.73 billion this year on Mother’s Day, will gravitate to the old standbys of flowers, jewelry, luxury spa treatments and special meals, the survey found.
One curious finding – Some 24 percent of shoppers will shop for Mom at a discount store.
Say it isn’t so.
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