Reuters Blogs

Shop Talk

Retailers, consumers and prices

April 18th, 2007

Let’s try harder — for dad

Posted by: Brad Dorfman
Tags: Uncategorized

    Think you buy your father the perfect Father’s Day present? Well, odds are you don’t.
    In a new survey, 53 percent of fathers said they have never gotten a good Father’s Day gift. That represents a pretty large disconnect from what children think about the gifts they give. Nearly 67 percent of respondents believed that their fathers were generally pleased with the gifts they received.
    Moms are much easier. Of the 3,632 Americans who responded to the online poll conducted by ShopLocal, a multichannel shopping service company, only 18 percent of mothers did not like the gifts they received for Mother’s Day and nearly 60 percent said they always loved what they received.
    “Most people find that dads are a lot more finicky and less inclined to tell someone what they want, which could explain why more money is spent shopping for Mother’s Day than for Father’s Day,” said ShopLocal’s Eva Yusa in a news release about the survey.
    According to ShopLocal, $11.4 billion is spent on purchases for Mother’s Day while only $8.6 billion is spent on Father’s Day.

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