For companies that make cosmetics, targeting age groups is a critical part of their business.
John Dempsey, group president for Estee Lauder, said his company is not trying to be everything for everybody.
Dempsey, one of the featured guests on the second day of the Reuters Consumer and Retail Summit, said that Estee’s many brands — including Sean John, MAC, Clinique and Bobbi Brown — position them well to hit all the major age groups.
The summit continues in New York and London through Thursday.
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