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Shop Talk

Retailers, consumers and prices

June 27th, 2007

Chuck Taylor is Taking Over the World

Posted by: Alexandria Sage
Tags: Uncategorized

   Chuck1.JPG If you think you’ve seen more and more Chuck Taylor All Stars on more and more feet, you’re not crazy.
    Nike Inc. Chief Executive Mark Parker said during an earnings conference call on Tuesday that its Converse subsidiary — known for the classic canvas high-top basketball sneaker — saw 23 percent growth this past fiscal year.
    Chuck would be proud. All that growth is coming from not only shoes, but jackets, pants, shorts and T-shirts, too.  Shoppers can even customize their own shoes. 
    A Converse store on London’s swinging Carnaby Street has just opened, and the 100th anniversary of the Converse brand next year will be celebrated with “special concepts,” Parker promised.
    “Clearly we see Converse continuing to deliver strong growth,” he said.
    In other Nike news, the company said it planned to take over its apparel license in Brazil from its licensee in fiscal 2008.
    Nike Brand President Charlie Denson told analysts he was “very optimistic” about that new distribution model.
    And you thought they only wore thongs in Brazil…

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