Do grocers believe in Peter Pan peanut butter?
To hear ConAgra Foods tell it, retailers are clapping their hands for the return of Peter Pan in late July, five months after it was pulled from store shelves because of a salmonella outbreak linked to the company’s Sylvester, Georgia, plant where the peanut butter was made.
ConAgra is building up inventory ahead of the relaunch late next month, Chief Executive Gary Rodkin said.
“We’ve had terrific response for our customers who, in many cases … have left the shelf open, basically, for us to come back,” Rodkin said while talking about the company’s fourth-quarter earnings and prospects for fiscal year 2008.
ConAgra said costs associated with the relaunch and lower planned sales volume are expected to cut about 5 cents a share from 2008 earnings.
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9 comments so far
Hooray!! I can’t wait to have my Reduced Fat Peter Pan Peanut Butter back. I can’t eat anything else!
- Posted by Daniel B.AMEN!!!!!
- Posted by Kenneth Clayton JrI can’t wait for Peter Pan’s return. I have looked everywhere on grocer’s shelves. Nothing compares to Peter Pan Low Fat Crunchy. Bring it on and hurry up. I need my Peter Pan fix
- Posted by Sheilapeter pan yum i can’t wait jif is way to thick but i can’t find peter pan yet
- Posted by kennyI still don’t see the peanut butter. Jiff peatnut butter stinks. Go peter pan I’m waiting it’s the only way to go.
- Posted by jodyI can’t wait for it to come back…. no one makes No Sugar Added like they do!
- Posted by LauraWay COOL!!! We are waiting… still don’t see it but many of us out here have tried other brands and find Peter Pan is superior!!!! It is the best for baking, and Christmas is just around the corner please hurry I want to make my Peter Pan treats for parties and I just won’t make them without Peter Pan! Work hard Conagra We’ll wait on ya!
- Posted by JanetI have been anxiously awaiting the return, July has passed. I tried Jiff but did not like the taste. My family and I are True Blue PETTER PAN FANS! Hurry Up!
- Posted by KelliI think Peter Pan’s too sweet. You guys are crazy.
- Posted by charles