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Retailers, consumers and prices

June 27th, 2007

U.S. shoppers would cut back on extras when pressed at the pump - survey

Posted by: Reuters Staff
Tags: Uncategorized

gas pricesWhen it comes to paying more for gas, consumers would rather sacrifice nonessentials than use alternative transportation, according a survey conducted by Morgan Stanley’s Discover Financial Services.

If gas prices increase by $1: 

  • 70 percent of car owners said they would cut back on entertainment spending
  • 66 percent said they would change their vacation plans 
  • 64 percent said they would postpone a major purchase

Less than one in four (24 percent) said they were somewhat likely or very likely to take public transportation. Sixty-one percent were not very or at not all likely to walk or ride a bicycle, the survey reported.
 
Fifty-two percent of those polled said they were somewhat or very likely to cut back on grocery spending if gas prices rise by $1.
 
The average price for regular unleaded was $3.14 at the time of the survey.

-Written by Regan E. Doherty

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