What’s that flash of color beaming from racks usually drowning in oceans of dark blue denim? It’s the colored jean, of course.

With a color palette straight from a box of crayons, the colored jeans trend was on full display this week at Project Las Vegas, the luxury apparel trade show that runs concurrent with the larger Magic Marketplace show in Las Vegas.

Emeralds, royal blues and crimsons seemed to be the most popular shades, but a lavender showed up at Wrangler 47 along with an electric yellow-orange at Habitual. A smaller brand, which shall remain nameless, boasted what might probably be the most disconcerting choice out there - a jean colored like a baby aspirin.

Colored jeans hit the fashion world last spring, but now they’re being modified with different, more modern fits, not just in skinny styles. At Joe’s Jeans, the most popular is a light blue modified sailor pant that retails between $160 and $170, said Tara Meyer, a sales executive who deals with large department store accounts.

But jeans brands don’t plan on letting the rainbow hues take over, and many expect the trend to trickle in and out of fashion going forward.
    
“It won’t make you a billion dollars but it’s needed and it sells,” Meyer said. 
    
“They definitely will have color represented on their floors for spring,” said Meyer of her large retail accounts. The brand is in 1,200 doors in the United States.
    
Habitual, which sells to luxury clients like Barneys and Saks, also sees the colored trouser as the key jean look for spring. But the company, whose past lines included a neon green jean, is also offering a skinny royal blue shade with a zipper at the ankle. Very 80s.