Abercrombie & Fitch, Hollister, American Eagle … seems like there are a lot of retailers out there that cater to teens and young adults. Right?
Well according to Women’s Wear Daily, another one is on its way.
Who.A.U. (stands for Who Are You?), a South Korean retailer with what WWD calls “a passion for the California lifestyle,” will open its first U.S. store in Stamford, Connecticut, and plans to open 12 to 18 stores in the first year.
Daniel Pang, executive vice president of U.S. operations for Who.A.U., predicts the chain could eventually be as big as Hollister, WWD said. Hollister has 416 stores in the U.S.
Who.A.U. is bankrolled by $4 billion parent E-Land one of South Korea’s largest apparel makers.
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Thought you’d find interesting, being a little closer to their target demographic than I am (age-wise, that is). We are very excited to see them get going - should be a great rivarly with Hollister, and good for business!
- Posted by Elinor LeeI guess so~
There are huge possibilities, cus WHO.A.U is cheaper than holister, or Abecrombie. Moreover the quality is better than American Eagle~
I hope WHO.A.U would became one of the powerful competitors in Californian Style clothes market~
- Posted by Jun