Gladiator GarageWorks, a unit of Whirlpool that makes garage appliances and storage systems, is launching a Web site that sounds like it comes straight out of a Maxim magazine or a beer commercial — Mancrib.com.

Mancrib.com is a “man registering” Web site aimed at “guy’s guys who were previously left out in the cold when it came to gift registries and giving.”

Men can log on to the site and make a list of the “manly” gifts they really want, like work benches, high-def televisions, tools or grills.

Whirlpool and Gladiator GarageWorks aren’t the only one featuring their products on the site. There are also Panasonic flat screens and camcorders; KitchenAid mixers, espresso machines and grills; Channellock tools; Steiner Sports sports memorabilia; and Crocs shoes.

But the site, while positioning itself as a “guy’s guy” kind of place, is not the only one out there where men can make wish-lists. Amazon.com offers wish lists, as do many retailers, like Home Depot and Target.

And shoppers cannot actually buy their man a gift on Mancrib.com. Instead, they are directed to the individual brands’ Web sites — like panasonic.com or kitchenaid.com — to complete a purchase.

Whirlpool and Gladiator have high hopes for the site.

Audrey Reed-Granger, a Mancrib.com spokeswoman, said the site is not planning to advertise, but instead expects its popularity will spread by word of mouth.

(Picture credit: Reuters)