Liz Claiborne is pulling its namesake brand’s wholesale business from Germany, Sweden and Russia, the company said on Friday. The decision affects only the Liz Claiborne brand, which it had just begun to roll out in those markets, a company spokesperson told Reuters in an e-mailed statement.
Liz, along with other brands such as Mexx and Kate Spade, intends to focus on better established European markets such as France, Belgium and Iberia instead of expanding into new ones, the spokesperson said.
The report first appeared Friday morning in trade publication Women’s Wear Daily.
Liz has struggled recently due to falling demand for traditional upscale brands and lower sales from consolidating department stores that increasingly promote their own labels. The company also recently cut its profit outlook for the year.
(Photo: Reuters)
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