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Shop Talk

Retailers, consumers and prices

13:13 December 18th, 2007

What do sand, rocks and soil have in common?

Posted by: Nicole Maestri
Tags: Shop Talk

sand.jpg…..They’ll be among the hottest “colors” of 2008.

According to Color Marketing Group, an association of color design professionals, consumers will be seeking out clothing and merchandise that looks eco-friendly or “green.” 

“In 2008, looking stylish means looking natural. Materials will look hand-made, un-dyed and unbleached.  Products will look more like what they’re actually made of, with lots of texture and all the natural imperfections proudly showing through,” the group said.

Expect to see a lot of off-whites, sandy and “linen-y” colors, rock and soil colors, and brownish-greens.

“The colors of nature are seriously fashionable now,” CMG said.

What else will be hot in 2008?

Blues that remind consumers of sky and water — inspired by environmentalism — remain prominent, even in the kitchen, CMG said. trees.jpg

The group also predicts that next year will see the emergence of a much blacker blue inspired by technology — “a deep, vibrant navy so dark you’ll swear it’s black.”

And globalism will continue to inspire consumers’ love for ethnic accent colors. 

“They’re coming to us from India, China and Latin America. To Moroccan reds and glowing oranges, add rosy pinks, sunny golden yellows and lots of turquoise. Already here in fashion and home design, these ethnic accents will show up as ‘punch’ colors in hotels, restaurants and retail environments, too - often paired with rich browns as neutrals.”

(Photos: Reuters)

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