Retail investors have long had to suffer the jargon and weirdness of same-store-sales reports and non-standard earnings periods.
So when Amazon.com announced it had its best 2007 holiday season ever, it offered a glimpse a new kind metrics, numbers perhaps more relevant to the 21st century, Web-savvy consumer.
Amazon said in a news release its busiest day of its busiest season was Dec. 10 when 5.4 million items, or 62.5 items per second, were ordered. Last Dec. 11, their busiest day of the 2006 holiday rush, it had more than 4 million orders.
It didn’t offer any overall metrics for the holiday period, or offer anything in dollars and cents. But here are a few of the factoids Amazon did disclose:
* Amazon.com sold Nintendo Wii systems at approximately 17 per second when they were in stock.
* Amazon.com sold enough high-def DVD players to cover seven football fields.
* If you lined up all of the GPS units Amazon.com sold this holiday, they would make a trail from New York to Philadelphia; however, a new trail wouldn’t be necessary with the use of a GPS. (sic)
* Amazon.com sold enough auto wrenches to stretch all the way around the Daytona 500 track.
* Amazon.com sold enough Hannah Montana wigs to outfit the
entire audience at her December 20th show in Providence, RI.

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