John Ortiz isn’t old enough to remember Michael Jordan in his prime playing years with the Chicago Bulls. The Jordan he saw play was 40 years old and in the final stages of his playing days with the Washington Wizards.

But the Jordan Brand is still hot enough that Ortiz is willing to brave two frigid nights outside Champs Sports in New York’s Times Square for a chance to buy a pair of limited edition Air Jordan XX3’s.

“Honestly, I don’t like them that much. I was attracted by the fact they were limited,” said Ortiz, 16.

The sneakers will be released in three installments beginning Friday, starting with the limited edition that’s only being sent to 23 stores to be sold for $230 at retail. There will also be a release during the National Basketball Association’s All-Star Weekend, and a final nationwide rollout Feb. 23. 

The Air Jordan XX3 gains significance from the fact that Jordan wore the number 23 during his playing days. And according to published reports, Nike is considering retiring the shoe at 23.

The limited supply has Ortiz salivating over how much he can charge for the new Jordans.

“That’s my whole motivation for this camp out,” he said.

(Photo Source: Jordan Brand)