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Shop Talk

Retailers, consumers and prices

16:20 January 28th, 2008

Less gifts, more love this Valentine’s Day

Posted by: Aarthi Sivaraman
Tags: Shop Talk

valday.jpgIts official, ladies.

Brace yourselves for a less sparkling Valentine’s Day gift this year.

Some men out there will spend a little less on wooing their significant other this Valentine’s Day than they did last year, according to a survey by Discover Card.

On average, men plan to spend $98.20 this year, compared with $100.10 last year, Discover card said.

But the men got lucky. It seems, according to the national telephone survey of 1,018 adults, that women plan to spend $54.20 — $3 more than last year — on their significant other this time around.

The news is even less encouraging for the married folks – while singles being courted will have an average of $95.50 spent on them, those already married plan to spend only $69.30 on average for their spouses.

Planing an inexpensive Feb. 14 this year? You better hope your partner is one of the 75 percent of surveyed consumers who didn’t gush over the possibility of getting a gift.  

(Photo: Reuters)

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