Nike, meet Levi. Levi, meet Nike. Nike’s Jordan Brand and Levi Strauss & Co are teaming up with a co-designed collection to hit stores March 1.
Named after Jordan’s best-known Chicago Bulls number and the Levi jeans, 23/501 purports to capture “the harmonious union of these two iconic and innovative brands.”
The limited-edition collection pairs co-branded Air Jordan Retro 1 style sneakers with a pair of Levi’s Original, button-fly 501 jeans and a signature T-shirt. Graphic artwork fuses the “iconic” images that we know and love from both brands.
Retailing as a set for $395, the items are displayed in “innovative” packaging, something the companies promise will be a collector’s item.
But if you want to save some money, there’s nothing to stop you from going out and buying a pair of 501s, a pair of Air Jordans, and maybe a T-shirt sans the iconic images … did someone say Fruit of the Loom?
Trackback
