MGA Entertainment is moving the catwalk to the toy box.
The toy maker — whose Bratz dolls have engaged Mattel’s Barbie in a fierce battle for young girls’ loyalties – will roll out dolls based on the hit reality television show America’s Next Top Model this spring.
And just like the contestants on the show, — who are judged by executive producer Tyra Banks — each doll comes with its own story which explains why they’re pursuing modeling.
MGA said the dolls are not modeled after, or based on anyone who’s been on the show.
America’s Next Top Model, which has been on the air since May 2003, is the top rated show on the CW, averaging 5.2 million viewers a week for the season to date.
(Photo: MGA Entertainment)
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